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Textual Analysis Of Food Ads

496 Words2 Pages

As modern-day consumers, we are bombarded daily by advertisers trying to convince us to buy their product. In this lesson, I watched one such advertisement by PLUS, a Dutch grocery store chain, in which they try to convince parents to buy their product, “Super Saus”, a sauce designed to help them get their kids to eat vegetables (PLUS). My immediate thoughts were that I was thankful that my kids are willing to eat their vegetables without requiring me to hide them in something else, but as I watched the ad I found myself curious as to what the product tasted like because it is touted as having 100% beetroot, carrot, or parsnips depending on the variety yet is meant to not taste like a vegetable (PLUS). The repetition of words like “trick” and “fool” as well as stating that kids “hate” to eat vegetables lead me to believe that this is primarily aimed at parents that are desperate to get their kids to eat more vegetables (PLUS). …show more content…

I feel that the creators of this ad knew their audience well and appealed to them through a variety of proven techniques such as repetition of words like “super”, “secret”, and “undercover” as well as the use of keywords such as “packed with fiber”, “nutrients, and “vitamins” (PLUS). They also used other persuasive tricks to convince parents to buy their product with the belief that this might finally convince their children to eat vegetables without a

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