Commercials often advertise their product as a solution to a problem, these problems
could be dirty carpet, broken windows, or something spilling, in a stricter sense, they showcase
whatever that company has made and wants you to know about. A commercial done by internet
personalities, the “Game Grumps”, portrays the problem of not having a way to watch Japanese
cartoons. The “Game Grumps” is a youtube channel that releases “let’s play” type videos,
documenting playthroughs of video games with commentary provided by themselves.The
advertising portion itself was actually at the beginning of another video they released that was
more or less related, having sort of a commercial placement even on their own channel. As it
stands,
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On the surface, it seems like a shallow commercial
filled with overzealous acting, sloppy camera work and odd writing, however, the writers did this
with a sense of strategy. The video also features pathos, logos, and ethos, all coming together to
please the community that the “Grumps” have formed.
In the first shot of the film, it shows two men, Dan and Arin, sitting on a couch, one
relaxed, one seemingly irritated. a few seconds later, the dialogue starts with Arin saying “Man
Dan!” in a very overly dramatic tone, and Dan replying with “What’s wrong Arin? my love”.
Right off the bat, we see the video appealing to the pathos of their audience. With the over the
top deliverance of dialogue and out of place romantic line, we see the first sense of the duo
understanding what appeals to their viewers, weird randomness and satire. The next few shots
introduce the conflict of the film, which is not having a way to watch Japanese cartoons, or
“anime”. Dan brings up the website Crunchyroll, to which Arin is amazed. The video is riddled
with pathos, designed to appeal to the audiences funny bone, while simultaneously trying
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They start by stating how much they are allegedly receiving as payment
for the commercial “How much are we getting paid for this Dan?” Arin asks. Holding a handful
of wrinkled and messy bills he replies with “Eight dollars”, they then remark at how that is
enough to afford the premium membership fee of 6.95. By using a single digit, along with 5
cents less than the next dollar up, consumers perceive a price as being low, and then have a
subconscious want to buy or use said product. This is a common practice by services, because
certain studies have shown that having a marginally less expensive item, (5 cents less than 7
dollars) consumers are much more likely to purchase said product, what could have increased
sales even more would be to say that Crunchyroll was having a sale. Having experience with
selling merchandise, The Game Grumps use this to their advantage.
This is not the Game Grumps first commercial, being a relatively popular gaming channel
on youtube, they sell merchandise such as t-shirts and calendars. The representatives were
presumably aware of this and wanted their website advertised the same way, seeing as their