In the article, “The Addictive Virus,” the authors commence the introduction by applying the ethical appeal, when discussing about their occupation and accomplishments to the audience. In addition, the writers reinforce their argument with brief descriptions of shoppers that purchased numerous items to fill the void that clouds their judgement. Not only that, the authors established a definition for “affluenza virus,” which requested the audience to accept a definition that may be different from their own perspective (Stipulation). Lastly, the writers incorporate Dr. Ronald Faber to elaborate on the social and psychological origins of “pathological buying.” Moreover, the basis of the argument was that Americans are addicted to shopping, due