The Advantages And Disadvantages Of Sports Marketing
1525 Words7 Pages
So, as I said, I am a big fan of sports, and I decide to associate my passion with something which really interest me and that I study: the marketing. Sports organizations and companies use sports marketing to make people associate their products with sports, supporting clubs, and promoting their brand.
For this subject, I want to show the advantages, and the disadvantages, of the marketing for the sport in general and for the companies. I will divide my presentation in three parts:
Tools of sport marketing
Advantages of sports marketing: for the team? For the companies?
Disadvantages of sports marketing: for the team? For the companies?
Events sponsorship
Every sports events, even the smallest ones, have some sponsorship. Thanks to it, the event has more money to develop itself, and the company pay to being noticed. For the big events, the number of sponsorship is huge: for example, these are the official Olympic Games partners. Moreover, each Olympics Games have his own sponsorship. In total, there are more than 20 brands which are present at the event. Another example: Adidas is the official sponsor of the FIFA, so during the World
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The excitement and competitive nature of the tournament motivate fans to attend games in person, leading to increased ticket sales. The revenue generated from ticket sales contributes to the financial sustainability of the tournament, benefiting both the host venues and participating
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draw in a big crowd which also brings in more money that people pay to watch. When asked, former NBA player and Hall Of Famer, Kareem Abdul-Jabbar said “It’s a $6 billion a year industry. Last year, CBS and TBS split up a $1 billion just off of March Madness.” In the NBA the average amount of money signed to a player in a contract is at least 5.15 million dollars. With so much money being made these athletes are getting none of this.
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The money generated is used to build state-of-the-art facilities, pay coaches, and even fund academic scholarships, but nothing goes to the athletes who make it all possible. The athletes are the ones who provide entertainment for fans and create the hype for the games, yet they do not receive any compensation. Thirdly, college
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