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The Expansion Of Hobby Airport And The Introduction Of Southwest Airlines

145 Words1 Pages
In totality, the expansion of Hobby Airport and the introduction of Southwest Airlines in the international short haul services is expected to benefit Houstonians and the other users of the airport’s services. There are several known benefits of competition to the market. Firstly, prices will fall with increased competition, insinuating improved efficiency. Competing firms are also expected to improve the quality of their services or products to capture the client’s attention from their competition. Aggressive marketing coupled with the quality services are expected to grow the overall industry. In an attempt to look different and stay ahead of the competition, the businesses offer the client a variety to choose from, which makes the market

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