ipl-logo

The Halo Effect

1117 Words5 Pages

Nisbett and Wilson’s experiment hoped to find a conclusion on people’s awareness of the Halo effect, which basically describes errors in thought process, where we make particular inferences of a person, process or thing, based off a single trait or impression, which distorts an appropriate analysis of the studied subject. The researchers believed that people’s lack of awareness of the Halo effect affected their judgements and inferences, and the production of complex social behaviour. The dependent variables and participants of this experiment were 118 students of Psychology, studying at Michigan University, asked to rate their professor on the dependent measures, like physical appearance, mannerisms and the Belgian accent. The independent …show more content…

Most of them said that their liking of their professor from his actions hadn’t affected their judgement or evaluation of his individual characteristics. This data is highly generalizable to many groups – even today the halo effect is used in business, advertising, and so on. Even stitching the label of a famous designer onto a pair of jeans causes its market value to rise. Even politicians use the Halo effect to their advantage, by appearing warm and charismatic. Fascinatingly enough, even if people know what the Halo effect is, they have no idea when it actually happens. Unknowingly, we make natural judgements, and when pointed out, we deny our actions are a product of the Halo effect. Judging by the results, the subjects did not know of the Halo effect, and its influence of global evaluations. The results also indicate that global evaluations modify assessments of qualities about which the individual has information fully adequate to allow for an independent assessment. The subjects were sure that they made their judgment about the lecturer 's physical appearance, mannerisms and accent, not taking into account how amiable he was. ARTICLE …show more content…

The main purpose of the article was to survey research on this topic, and is backed up by thorough research. Possible effects of other variables on perceived internalities could be further studied upon. There were a total of 663 students, from 38 classes and their respective number of 38 teachers. A set of identification records of all the students was set, along with an internality questionnaire, (designed to bring out normative phenomenon). After the questionnaires were filled, path analysis and Maximum Likelihood Extension Method, clubbed with observed covariance matrix and statistics were applied to the received data to give us the conclusion. The final conclusion of this experiment found by the experimenters showed corroboration in the theoretical model proposed by Bressoux and Pansu. They also proposed two other models one which takes into account various measures, and one which accounts for the links between internalities and exogenous variables. Due to the role of internality norm present in the result, this phenomenon can be highly generalizable and applied in several places and situations today, and other real-world

Show More
Related
1411 Words | 6 Pages

Participants There were 17 undergraduate psychology major students from the University of California, Los Angeles that participated in the experiment. There were 15 females and two males whose ages ranged from 19 to 24 years old (M= 22.35, SD= ). Their education level ranged from sophomore to senior standing. The participants were all enrolled in a psychology research methods class where they received course credit for their participation. GRADER, MUSIC, AND FUNDAMENTAL ATTRIBUTION ERROR 8 Design

Read More
1378 Words | 6 Pages

On of the essential human abilities is the ability to judge. People judge other people by many factors such as race, gender, sexuality, political stance etc. People enjoy judging and, especially, they enjoy creating stereotypes. A psychological perquisite for forming stereotypes lies in the necessity of generalization of information about the people around. Following the stereotypes, one can simplify the whole picture of the world and make it more comprehensible.

Read More
1531 Words | 7 Pages

Stereotypes of individuals are a large part of how the brain compartmentalizes the complex and busy world

Read More
965 Words | 4 Pages

People are constantly observing behavior and forming theories about your competence, character, and commitment, which are rapidly disseminated throughout the workplace. It is only wise to add my voice in outlining others ' theories about who I am and what I can accomplish. I have used impression management to enhance my own professional image the accuracy of my self-awareness could drive successful decision-making when it comes to my personal and professional life. By becoming more self-aware and maintaining a level of self-awareness, even when everything around us is changing.

Read More
936 Words | 4 Pages

The attribution theory is a theory that proposes that people attempt to understand the behaviour of others by associating it with either situational (external) or dispositional (internal) factors. While this an interesting and popular theory, it has been discovered that when attributing behaviour, we often make errors, as we are more biased and judgemental than we would like to think. The two attribution errors that I will bring up in this essay are The Fundamental Attribution Error (FAE) and the Self-Serving Bias (SSB). The Fundamental Attribution Error (FAE) implies that when we observe the behaviour of others, we tend to over-attribute their behaviour to dispositional factors and underestimate the influence that situational factors may have had.

Read More
986 Words | 4 Pages

Within social psychology lies the study of attitudes and stereotypes. These phenomena include a type of bias known as implicit bias; the term implicit bias describes attitudes towards people or associate stereotypes with them without conscious knowledge. We can measure this type of bias through the Implicit Association Test (IAT), Go/No Association Test (GNAT), Implicit Relational Assessment Procedure (IRAP), Evaluative Priming Task, Extrinsic Affective Simon Task (EAST). Each measure has their own strengths and weaknesses; this essay will compare the Implicit Association Test to the Go/no-go Association Test and will conclude why IAT is a greater way of measuring bias in contrast to GNAT.

Read More
801 Words | 4 Pages

Most bias shows itself very discreetly hiding behind walls : ideas we may not know we have a bias about. While other biases are very up front and obvious, these are the prejudgments seen in everyday life. “While you judge me by my outward appearance I am silently doing the same to you, … there's a ninety-percent chance that in both cases our assumptions are wrong.” (Richelle E. Goodrich) Our preconceived notions about others' appearance limit our ability to read people in the correct way because we are stuck seeing one thing.

Read More
1215 Words | 5 Pages

In an article Menon stated, “We generally tend to judge people just by looking at their outward appearance” (Menon 1). This is true, but why is everyone so quick to judge? Nearly all the population finds it easier to establish groups before getting to know them because they don’t want to take the time to learn about a person. Outer appearance can say nothing of a person’s moral, looks can be deceiving. Menon later stated, “I find it thought provoking how someone could get so attached to another person and trust him or her so wholly after just knowing how he or she looks” (Menon 1).

Read More
188 Words | 1 Pages

In contrast, a person that is deemed “nice” may be categorized as a “good person” (halo effect). These are prime examples of a skewed perception

Read More
1173 Words | 5 Pages

Additionally, specific patterns and biases an individual uses when forming impressions based on a limited amount of initial information about an unfamiliar person. While on the other hand, there are parts of the impression formation process that are context dependent, individuals also tend to exhibit certain tendencies in forming impressions variety of situations. There is not one single implicit personality theory used, but different approaches the task of impression formation in his or her own unique way. Moreover, there are some components of implicit personality theories that are consistent across individuals, or within groups of similar individuals. These components are of particular interest to social psychologists because they have the potential to give insight into what impression one person will form of another (Millon, 2003).

Read More
1041 Words | 5 Pages

Jenness (1932) found that when experiment participants carried out the task in a group, they reported estimates of roughly same value even though they had previously quoted different estimates as individuals. Jenness’ study revealed the impact of majority influence, and established a direct correlation between a group influence on an individual’s behaviour and beliefs especially when participants are uncertain about the actual number of beans in the jar. Another classical study on conformity was based on finding out how social norms are developed in social groups and how the influences of these norms when developed impact on an individual’s behaviour. The Autokinetic phenomenon study of Sherif (1937) according to Baron et al. (2008, p.277), illustrated vividly the impact of private acceptance of social influence.

Read More
784 Words | 4 Pages

In order to discern the importance of attractiveness, one only has to watch television or look at print advertisements, most advertisements portray attractive people. Consumers tend to form positive stereotypes about such people and, in addition, research has shown physically attractive communicators are more successful at changing beliefs (Baker and Churchill, 1977; Chaiken, 1979) and generating purchase intentions (Friedman et al., 1976) than their unattractive counterparts. It is contended that the effectiveness of a massage depends on similarity, familiarity, and liking for an endorser (McGuire, 1985). Similarity is defined as a supposed resemblance between the source and the receiver of the massage, familiarity as knowledge of the source through exposure, and likability as affection for the source as a result of the source’s physical appearance and behavior (Erdogan, 1999). Attractiveness does not mean simply physical attractiveness, but includes any number of virtuous characteristics that consumers might perceive in a celebrity endorser: for example, intellectual skills, personality properties, lifestyles, or athletic

Read More
859 Words | 4 Pages

Applications: The applications deal with the “Halo effect”. This effect occurs when the public sees celebrities use the products, they are more inclined to buy the product because they want to mimic their role model. A celebrity is a person who is known by his well knownness. McCracken has defined a celebrity endorser as a person who enjoys public recognition and who uses this recognition on behalf of a brand to endorse the brand.

Read More
957 Words | 4 Pages

Their observation shows there was a pervasive feeling of hostility in the classroom and disagreeing, interruptions and role-switching dominated group

Read More
950 Words | 4 Pages

celebrities and the fictional characters that they role-play) (Horton & Wohl, 1956; Russell & Stern, 2006; Thomson, 2006). The Para-social theory is also regarded as the degree to which an individual express strong emotional reaction or attachment to either a real or imagined character (Ilicic & Webster, 2011) Attachment is regarded as “an emotion-laden target-specific affective bond among an individual and a certain object” (Thomson, MacInnis, & Park, 2005). The resulting kinships and affiliations can influence consumers’ emotional feelings and consumption behavior (Russell & Stern, 2006; Tian & Hoffner, 2010). Stronger the attachment to and identification of the celebrity, stronger the consumers’ desire to follow the lifestyle of and decision made by the protagonists. This is because the character is viewed as an important referent other (Su, Huang, Brodowsky, & Kim, 2011; Tian & Hoffner, 2010).

Read More

More about The Halo Effect

Related Topics

Open Document