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The Halo Effect

1117 Words5 Pages

Nisbett and Wilson’s experiment hoped to find a conclusion on people’s awareness of the Halo effect, which basically describes errors in thought process, where we make particular inferences of a person, process or thing, based off a single trait or impression, which distorts an appropriate analysis of the studied subject. The researchers believed that people’s lack of awareness of the Halo effect affected their judgements and inferences, and the production of complex social behaviour. The dependent variables and participants of this experiment were 118 students of Psychology, studying at Michigan University, asked to rate their professor on the dependent measures, like physical appearance, mannerisms and the Belgian accent. The independent …show more content…

Most of them said that their liking of their professor from his actions hadn’t affected their judgement or evaluation of his individual characteristics. This data is highly generalizable to many groups – even today the halo effect is used in business, advertising, and so on. Even stitching the label of a famous designer onto a pair of jeans causes its market value to rise. Even politicians use the Halo effect to their advantage, by appearing warm and charismatic. Fascinatingly enough, even if people know what the Halo effect is, they have no idea when it actually happens. Unknowingly, we make natural judgements, and when pointed out, we deny our actions are a product of the Halo effect. Judging by the results, the subjects did not know of the Halo effect, and its influence of global evaluations. The results also indicate that global evaluations modify assessments of qualities about which the individual has information fully adequate to allow for an independent assessment. The subjects were sure that they made their judgment about the lecturer 's physical appearance, mannerisms and accent, not taking into account how amiable he was. ARTICLE …show more content…

The main purpose of the article was to survey research on this topic, and is backed up by thorough research. Possible effects of other variables on perceived internalities could be further studied upon. There were a total of 663 students, from 38 classes and their respective number of 38 teachers. A set of identification records of all the students was set, along with an internality questionnaire, (designed to bring out normative phenomenon). After the questionnaires were filled, path analysis and Maximum Likelihood Extension Method, clubbed with observed covariance matrix and statistics were applied to the received data to give us the conclusion. The final conclusion of this experiment found by the experimenters showed corroboration in the theoretical model proposed by Bressoux and Pansu. They also proposed two other models one which takes into account various measures, and one which accounts for the links between internalities and exogenous variables. Due to the role of internality norm present in the result, this phenomenon can be highly generalizable and applied in several places and situations today, and other real-world

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