The tourism industry is considered as one of the largest and fastest growing industries in the world (Cooper and Hall, 2008). Tourism has been recognized as a driving force for socio-economic progress and well-being and prosperity for many of the developing countries around the world. Given the significant of socio-economic impacts from tourism, countries all over the world have placed much emphasis on tourism development. Additionally, tourism is characterized as service and experience product of which destination attributes are very important in attracting tourists to make their first time visits and repeat visits. As a worldwide occurrence it forms a very important part of the service sector strongly influencing the economy (Ninemeier and Perdue, 2005).
Over decades, tourism has generated more than billions of tourists all over the world (Shuib and Bulan, 1996). However, due to the increasing number of international tourists around the world, there is also an increasing amount of income earned from visitor spending. Additionally, these travelers tend to spend for accommodation purposes, food and beverages, transportation, entertainments, sightseeing, and shopping at a particular destination. Therefore, income of tourists is a very significant factor which tends to affect the economy of the country.
According to the Minister of Tourism and Sports, Kobkarn Wattanavrangkul, Thailand has a strong tourism growth potential (TAT News, 2015). In addition, tourism in Thailand