Macro Environment
Macro environment consist of the external factors that are cannot be controlled by the company. These factors include of political, economic, social-cultural, technological, environment, and legal. And changes in those factors would influence a company’s operations and impact the performance of the company. Knowing the macro environment is very important to every company, because the company need to adjust the marketing strategic when there is changes in the macro environment. For a large company like Samsung, which involve in multiple industry from smartphone to home appliances, changes in macro environment might not be just a threat but also an opportunity to them. So it is very important for Samsung to recognize the changes in macro environment. And here we will use the PESTEL as guidance to analysis the elements of macro environment in Samsung.
Political environment Political environment consist of a set of political factors, policies, and actions of local government in a foreign market that would influence the company’s operations or even the ability to build-up business activities in the foreign market. A company must have close attention to the changes of the political, such as new legislation or policies, which would affect the company’s operations. Samsung has markets their product in many country across Asia, Europe, Middle East, and America. The political factors are fine in most of the country that Samsung marketed. But due to the big