Addiction Incorporated tells the true story of the former research scientist to a major tobacco company, Victor DeNoble. In the film, Victor recounts of how he was hired by the major company to find a substitute for nicotine that would cause less heart attacks and strokes to smokers. He succeeds with the finding of a new substitute for nicotine; But while looking for the substitute, he concluded that cigarettes were addictive – Something that the major company had been denying to the public for years.

Three things that stood out to me and that I found interesting in the film, was how the company was manipulating the cigarettes so that they would be more addictive, how they were marketing cigarettes to underage youth and how they were miss