Influence Of Social Media

Social Media is a common platform widely used by people for interacting and sharing information using; this includes as Facebook, Twitter, and Google+ amongst others (SocialMediaDefined, 2014). After assessing the recent statistics which states that there are 1590 million active Facebook users and 1000 million active WhatsApp users, it is evident that the interactions with social media are extensive. (Chaffey, 2016) According to the author Erik Qualman “the power of social media is it forces necessary change” (Vries, 2013) the power can be utilized either for a better cause or a misdeed but the question is how it is being made use of. Factors such as impact on business, creating social awareness and socialization are discussed to understand

Some of them are creating the brand recognition, customer loyalty, decreased marketing costs and using various advertising methods to attract the customers (Q. Ta, 2014). 74% of customers buying decision is decided using the influence of social media as well as 80% of customers prefer to connect to the brands they consume through Facebook (Bennett, 2014) When it comes to businesses, it is vital that customers and the organization have close connections. Social media provides a favorable medium for this purpose by quick response for their feedback or complaints and active participation for surveys and posts. When considering the brand recognition, social media is an efficient platform to advertise the business in a professional manner so it attracts the existing customers as well as the new customers. Social media advertisements will help to correctly position the brand image in customers mind. Using a social media strategy to advertise can benefit in cost cutting when compared to traditional advertising methods such as Radio, Newspapers, and television. Social media is completely free of charge and is also available at any time (Kern, 2017). On the other hand television ads and newspaper ads only prevail for a certain period, consuming a large amount of money, whereas social media gives the authority to adjust according to the user. Another situation which arises is

Sites such as Facebook, twitter, LinkedIn, Google+ and many more had created the medium to re connect with old friends, get updated about current topics and share pictures and videos (Q. Ta, 2014). Moreover it helps to become aware about social issues that prevail at the moment along with getting to know new contacts which helps in personal as well as professional life (Q. Ta, 2014). It is true that it enables people to connect with far away acquaintances in no time yet this simplicity has driven the human connections apart. According to Malay Shah “Social Media sites creates an illusion of connectivity” (Tasarra - Twigg, 2016). Before these sites came up, people used to have face to face conversations more but now the users get mislead by these quick communication methods. Another adverse aspect is that the introversion of people, even though it is made to make people better extroverts (Stewart, 2015). It has led to a point where you have to disconnect to actually connect with the outer world. Most people become have become ‘Smombies’ which means people whose eyes are stuck to their phones (Robertson, 2016). This, not only makes them introverts but is becoming a reason for road accidents in countries majorly like Germany and UK, which arises by people hit to tram cars, bikes and normal vehicles on road (Robertson, 2016) Furthermore social media addiction can lead to diseases such as