In May 2016 Joshua Brown, a former Navy Seal, was killed due to the failure of his Tesla, equipped with an autonomous driving mode, to recognise the side of a semi-trailer and slammed full speed into the semi-trailer (Puzzanghera par.7). The death raised the question of how to regulate the industry without stunting the growth of the useful industry. The technology was created in order to protect drivers from themselves and other drivers, but with the technology in its infancy, the customers need regulation and proper standards to protect their lives from common failures with any developing technologies. Manufactures of autonomous driving vehicles need a unique way of obtaining research in order to prevent future unwarranted deaths due to undeveloped …show more content…
Reports by USA Today claim that in association with Ford Motor Company ,Uber [a ridesharing application] released a fleet of self-driving cars in Pittsburgh to gain knowledge on the young technology for future use in ridesharing applications. Vehicles are accompanied with a special trained Uber employee to monitor the autonomous technology and take over control if a situation is presented that the monitor deems too complex for the autonomous driving system. For example the driver took over when a vehicle was double parked knowing that the self-driving car would wait for the parked automobile to move (Bomey par. 2). The partnership presents an opportunity for Ford and Uber to gain the much needed real world data for autonomous driving in a safe and controlled environment. Uber and Ford picked Pittsburgh because of its proximity to Carnegie Mellon University, a leader in autonomous tech, and according to Raffi Krikorian, leader of Uber’s Advanced Technologies Center, "We like to call Pittsburgh the double-black-diamond of driving. If we really can master driving in Pittsburgh, then we feel strongly that we have a good chance of mastering it in most other cities around the world" (qtd. in Bomey par. 9). Ford hopes to use the information for this venture to produce a fully autonomous vehicle by 2021. (Kang par. 22) Ford learned from Tesla's mistakes of rushing