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Entry Mode Of Franchising: A Successful International

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Franchising Gong cha is a successful international beverage franchise specializing in Tea, Juice and Coffee. Started in sunny southern-western Kaohsiung, it has grown to more than 860 stores across 18 countries worldwide as of 2014, with a catalogue of over fifty-seven drinks and now it is still growing (Gong Cha, 2010). Franchising strategy is one of the entry mode that can recommend to Gong Cha to expand overseas. According to Daniels(2004), franchising is a specialized form of licensing for the franchisor. Not only sells an independent franchisee the use of the intangible property essential to the franchisee’ business but also operationally assists the business on a continuing basis through training and sales promotion. The best example …show more content…

More than 63 percent buy organic food and beverages at least sometimes. In United States, the increasing usage of pesticides and antibiotics in the food products are raising health concerns. The Centers for Disease Control and Prevention, 2013 stated that about 1.1 billion pounds of pesticides active ingredients are being used annually in the country. Over 20,000 pesticides products are being marketed annually, which is adversely impacting the health of the consumers. Therefore, the organic foods which are produced using environment and animal friendly organic farming methods are getting awareness in the country. About 81 percent families are purchasing organic at least some times which estimated by Organic Trade Association 2012 Due to the rapid growth in the organic sector, our team planned to focus on selling organic bubble tea. We will create bubble tea recipes for our business, include only the most authentic, natural ingredient in our bubble tea. Our mission is to provide great healthy beverage that’s great for our customer, stay true to them and the honest goodness nature intended. The menus are developed will following the healthy guidelines of the American Diabetes Association. Customers can trust our bubble tea to be bursting with goodness and free from artificial

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Introduction As the world we live in today continues to flatten, new channels begin to emerge across the globe. The technological age that we live in today has forever changed they way retailing functions, creating new opportunities for international success. However, the thought of internationalization can be daunting for many retailers, especially due the large history of retailers who have expanded internationally and then failed. Although this type of expansion can be overwhelming, if done properly, the new retail format can generate a great deal of success for the retailer.

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Organic is always associated with chemical-free production. However, does the word “Organic” on a label mean the product is indeed organic? Eliot Coleman in his article, “Beyond Organic”, published in December/January 2002 in the “Mother Earth News” magazine, claims that the U.S. Department of Agriculture (USDA) has become a threat to the organic farmers. Coleman starts to grab readers’ attention with his personal experience, providing strong facts about organic food, and applying some emotional appeals; however, his audience is only convincing for organic farmers but not strong enough to convince the ordinary organic consumers.

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First of all, Pollan states just because it says it's organic doesn't mean it really is. If you buy an “organic” salad at your local grocery store, farmers will still use pesticides to keep bugs away and other animals. The chemicals they use are all natural, but it's not truly organic if you use pesticides or other chemicals. In The Omnivore’s Dilemma Pollan says, “Instead of toxic pesticides, crops are sprayed with natural substances, like BT, a pesticide made from a common soil bacteria” (140.) This quote proves that big organic industrial companies use pesticides to help produce grow.

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Many people choose to eat only organic because it’s said to be healthier but when compared to non-organic food the difference is slim. Regardless people continue to buy organic products. People get emotionally connected to

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To have a positive influence on all who come in contact with Chick-fil-A (Jurevicius).” Startup Summary The Franchise Agreement requires Operators to devote full time and personal best efforts to operate their franchised Chick-fil-A Restaurant business to attempt to achieve the highest sales and profits possible and diligently develop and promote the reputation of the franchised Chick-fil-A Restaurant business, Chick-fil-A, and CFA Properties’ marks. Chick-fil-A requires Operators to

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In this regard, the use of computers is crucial when it comes to matters pertaining to accounting. Besides, the introduction of credit cards and other electronic payment methods would be another good idea since it will promote efficiency since they are safer than carrying cash around. With reference to these recommendations, it is evident that most of the U.S. chain restaurants employ the franchising approach to run their businesses. A good case in point is the McDonald’s outlets; almost 80 percent of them are owned by franchisees. When it comes to full-service chain restaurants, all Denny’s full-chain restaurants were operated by franchisees too.

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Today we live in a glоbal econоmy in which the time taken for peоple to mоve between continents has been significantly rеduced and in which Internet and other connections make instant connections possible. So to be succеssful these days, even small businesses must plan their marketing strategies to attract cоnsumer interest outside of their local markets. Although there are risks involved, there also are plenty of аdvantages to expanding a business worldwide. If you don’t offer a product on the world market, a competitor probably will. Some types of businesses are more аppropriate than others for global market expаnsion.

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The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).

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Hennes and Mauritz (H&M) is Sweden based global company in the clothing industry. H&M has over 2600 stores in 43 different countries. H&M is known for their stylish or quality merchandise and its affordable prices. H&M has the aim and goal to provide quality fashion at the best and affordable prices. H&M also has the goal to provide good knowledge and product with good quality of well design, fashion, and textile (Matos, 2012).

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Organic Food In the society where people are getting more concerned about one 's health organic food has become a widely spread and followed by many people tendency. Organic food is believed to have better impact on person 's well-being and not to cause harm to people and the surrounding world due to its ecological nature. The debate that has been recently developed around this topic cannot be solved easily since both supporters and their counterparts provide reasonable arguments supporting their positions. However, to get into the problem and find the answer to a question that concerns many people it is necessary to identify organic food at first.

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These media conglomerates exist in Europe, Asia and Latin America. According to the Fortune 500 list of 2014 The Walt Disney Company is America 's largest media conglomerate in terms of revenue with 21st Century Fox, Time Warner, CBS Corporation, and Viacom are amongst the top five. Other major players are Comcast and Sony. Since 1950 media conglomerate has become a regular feature of the global economic system.

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Introduction The company selected for this research is McDonald’s Australia Holdings, a patented public company in Australia. The company specializes in food and beverage products such as burgers, coffee, sandwiches, McCafe beverages, and soft drinks, among others. The primary activity of the company, which generates most of its revenues from food and beverage services, entails establishing and operating a chain of family restaurants that offer quick services throughout Australia. While the company owns and runs a smaller number of the McDonald’s Australia Holdings’ restaurants, a larger number of the restaurants is owned and ran by franchisees, who shell out the company’s service fees and rent (Buchan, 2012). The 2013 annual revenue of the

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McDonald’s is the world’s largest restaurant chain, serving a total of 69 million people a day at 34,000 restaurants worldwide. While facing a tough competition, McDonald’s has chosen to launch a new product to sustain competitive advantage as well as to attract customers in the ’18 to 32 years old’ range, which they have struggled with up to today. They launched the McWrap on April 1, invented by the 47 years old vice president and executive chef Dan Coudreaut. The McWrap is meant to be a healthier choice than the products McDonald’s are in general known for, as well as to compete with competitors such as Five Guys, Subway and Chipotle. However, people assimilate McDonald’s to junk food unlike the ”Subway buster”.

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Some people feel very strongly about what they eat and put in their bodies as well as how farming methods affect our environment and therefore buy organic products. Others do not feel that this is relevant and are not influenced by this research and continue to buy inorganic products,

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The authors study a restaurant for this purpose. The restaurants have an inherent advantage that a licensed and franchisee restaurant might share the same menu ideas, outlook strategies, and production pedagogy which necessarily makes them more comparable while the management forms, observing systems, hiring methodologies etc make the two different enough to study and identify the underlying causal relationship (if any). The authors in the end then comment on the vital points of differences between franchising and licensing. These differences are microscopically studied under both operational as well as business thought process aspect. The authors comment that franchising might lead to a higher customer satisfaction level irrespective of the metric and the reason being that franchisor usually has better control of the day to day operations in a franchisee.

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