The Nike organization is synonymous for their apparel, footwear, and sports equipment (Epstein-Reeves, 2010). By the mid-1990’s, the Nike organization was synonymous with slave wages, forced overtime, and arbitrary abuse (Epstein-Reeves, 2010). The organization tried to ignore the claims, stating that Nike could not be held responsible for the practices of their supply chain (Epstein-Reeves, 2010). However, after the pictures of a child in Pakistan appeared assembling Nike soccer balls (Epstein-Reeves, 2010). Nike began to reshape the organization by taken social responsibility for their supply chains (Epstein-Reeves, 2010). Nike announced that the organization would extend United States operating rules and processes to their overseas supply chains (Epstein-Reeves, 2010). No longer could organizations just shrug off the practices of their supply chains by saying, that is out of the organizations control (Eptein-Reeves, 2010). Nike would make a change to adopted an expanded view of their social responsibilities to their consumers (Epstein-Reeves, 2010).
Research indicates that nearly three-quarters of American investors consider social responsibility when making investment decisions (DeTienne & Lewis, 2005). The problem organizations face in maintaining a positive image while being confronted with ethical, legal, and economic criticisms (DeTienne & Lewis, 2005). Nike is the largest manufacturer of athletic supplies in the world, with five hundred factories in forty-five