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The Relationship Between Marketing And Consumer Society

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Marketing According to the study conducted by Sheth et.al, (2015), marketing includes all the activities of the company that are directly related with the selling and buying of the service or a product. In order to maintain the relationships with the customers, every company uses the concept of marketing. Marketing includes the selling and advertising of the products. The main purpose of marketing is to get the attention of the individuals on the products of the company. Marketing helps to match the products with the individuals who really needed it. There are four essential P’s of marketing which includes price, product, promotion and place (Etemad 2014 p.29).

Consumer Society Goodwin et.al, (2013), suggested that if in any society, the …show more content…

(Shani et.al, (2013) stated that the marketing of the company or the product is directly responsible for the consumer society. Marketing has the responsibility of the consumer society. After the year 1990, the consumers are attracted towards the products having the big brand and the huge marketing that helps to change the decisions of the consumers. A company markets its products in order to increase the knowledge of the product in the market. According to the study of Zhang et.al (2014), with the help of marketing, the individuals become aware about the new products exist in the market. The marketing activities help to increase the sales of the product. If the marketing activities become attractive so that the individuals will attract towards the products. In some societies, the consumers are interested to buy the products from the market. So there is a positive relationship between the marketing and the consumer …show more content…

If a company launches a new product so that the individuals are unaware about that new product. With the help of marketing, the company promotes its product in the market so that the individuals in the society become aware about that product so in order to increase the consumption of the products in the consumer society; marketing plays an essential role (Saukko 2013 p.53). similarly, if any company gives an offer with the product so that the company used marketing in order to keep that offer in the knowledge of the customers so in this way marketing plays a crucial role in the buying activity of the consumer society. The buying power of the consumers can become enhanced due to the marketing activities of the company. The main focus of the company is that which factor helps to motivate the individuals in the society. Marketing motivates the customers in the society and helps to attract the customers towards the products of the company. Marketing helps to change the purchasing behavior of the customers and motivate them to purchase the products of the company (Wilson et.al, 2013 page

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