Don DeLillo characterizes the American National Identity as consumerism. The Gladneys are DeLillo’s depiction of the typical American consumerist family. “That night, a Friday, we gathered in front of the [television] set, as was the custom and the rule, with take-out Chinese.” (DeLillo 64) In this excerpt DeLillo ritualizes the process of a family night around the television. DeLillo does not simply state that this is a tradition passed down through culture, rather by using the word ‘rule’ he is invoking a moral imperative that elevates the event from a cultural phenomenon to a religious ritual. In another instance where consumerism is ritualized Jack is watching his daughter Steffie sleep when, “She uttered two clearly audible words, familiar