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The Stereotypes Of Propaganda And Advertising

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Typically, when someone mentions mind control or subliminal messaging, you laugh and accuse them of being a conspiracy theorist. This is understandable. We, as humans, don’t like to think that other people have influence on our thoughts, so it’s easy to laugh it off and pretend it isn’t real. But, like it or not, your thoughts are being influenced everyday. This mind control isn’t being done by some big, scary, super villain, but by our trusted media. The mass media is infiltrating our homes and our minds, and they aren’t even being stealthy about it. We invite them in every time we turn on the news channel, open up a news website, or read a newspaper. The tactics they use are not original. Propaganda has been around for ages, although it …show more content…

And not because people aren’t intelligent, but because propaganda is so sneaky. It manipulates the subconscious. In the fast-paced, ever changing society that humans have built, our brains are always looking for shortcuts, because the less decisions we have to make, the better our brains like it. Propaganda and advertising offer those shortcuts to us. More often than not, ads use images of children, food, sex, and danger to pander to the animalistic part of our brains. And there’s nothing our animal brains want to do more than to go on autopilot. For example, if we’re shown a commercial for peanut butter, and the commercial has a mom talking about how much her kids love that brand of peanut butter, real moms are going to instinctively reach for that brand in the store, because they associate that brand with keeping their kids happy. Those real moms don’t have to think too hard about picking a brand of peanut butter because their subconsciouses have already decided for them by using a shortcut that they were taught by an advertisement (x brand of peanut butter=happy …show more content…

If people notice a lot of news stories about the stock market popping up, for example, they’re going to become interested in the stock market. As there are more and more news stories run on the issue, then people are going to wonder why their government isn’t saying or doing anything. When the government finally does do something, after what seems like forever, people are relieved and ready to support their leadership, because at least they’re doing something.
This form of subliminal messaging is used pretty extensively in political campaigns. When someone is campaigning for a political office, a lot of the time they will “claim” an issue for their platform. It might be education reform, tax cuts, or immigration. Whatever it is, they start small by occasionally mentioning it in speeches or in ads. After some time has passed though, this issue seems to be what their entire platform is about. The public associates the issue with the person, and they associate the person with problems being solved. It’s a simple trick used to get people to remember

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