In Edward Wilson`s book THe Future of Life (2002) suggests the parallelism between two extremist groups of environmental conservation. He develops these parallels through hasty generalizations, personal attacks, and an appeal to authority. Wilson show the public the similarities of each extremist in order to educate the public of how ridiculous and blinded these two groups are. Wilson is appealing to each side of the argument including those who are not involved on either side to show the public that although these two extreme groups believe they are quite different in reality the are similar to one another and neither side is reaching a state of agreeance. Throughout Wilson's piece he tends to generalize the public into two categorizes, “environmental wackos” and “brown lashers” leaving no room for the middle man. Wilson makes assumptions of “what they're thinking”, their hidden agenda, and their involvement with corporate power structures. By each side having no true evidence or information to support these generalizations Wilson is showing the audience that both sides are arguing and hating each other without truly understanding why and what the other sides argument is, they do not take …show more content…
Each take an authoritative stance by ordering the opposite side to mark their word and to diminish the others argument by creating a slippery slope of negative events deriving from either sides plan to change the world. Through their name calling they attempt to deconstruct each other's argument by making them sound lesser and childlike in the public`s eyes. This appeal is used to show the arrogance of each side in adding to the uselessness of the two sides argument because neither is making any sort of difference or gaining an