In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
As reflected in the readings of Reading Popular Culture: An Anthology for Writers 3rd Edition, present-day advertisements expand far beyond the endorsement of a product. While the initial intent for various corporations surround the operation of selling and marketing products, many companies also find success in promoting masked messages. According to Jean Kilbourne in her article pertaining to the study of advertisement, she reveals the underlying tactics of commercialized business. As stated in the article “’In Your Face…All Over the Place’:
Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
Sometimes if they are interested in certain foreign lands or products they may begin seeing advertisements from those lands. Primarily, advertisements manipulate the viewers by making them remember the advertisements. However, a lot of the time the advertisements also sell different ideals on life to make them buy, showing you ideals like what you should find funny, normal, or interesting. In this commercial series I will be analyzing
The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.
He elaborates on psychologist Henry A. Murray’s research on fifteen particular appeals that are most common in advertisements. Murray’s research concludes that consumers have needs that they react to in ads. For example, the need for sex is common but used very rarely because it’s very controversial and diminishes the product information. It appeals more to men than woman; the need for affiliation is used because Americans are very concerned about social life and friends; McDonald’s tell people that they “deserve a break” to be able to escape. Fowles also depicts how to examine commercials.
In this rapidly globalizing world, the jobs of the advertisers and marketers are to make sure we, the general public, have no control over our wants and desires. It is impossible for them to gain full control, but they do a good job of restricting what freedoms we do have. Big companies want us to believe that we have control by changing cultural norms without us realizing they did. Ethan Watters discusses how marketers plan to redesign Japanese culture for their benefit in his narrative titled “The Mega-Marketing of Depression in Japan.” Watters makes it apparent big companies, such as the drug company GlaxoSmithKline, are reshaping Japanese culture to market a pill that supposedly cures depression.
Do you ever wonder find yourself wondering how we lived in a world without the internet, smartphones, and televisions? This new world of technology that we live in today is do to the globalization “super story”, which enables us to put things in ways we, individually, can comprehend. Thomas Friedman, an American journalist and three time Pulitzer Prize winner, suggest in his article “Globalization: The Super Story”, that the world has shifted from the international Cold War system to the new international system of Globalization. In other words, the world has adapted to a system of integration rather than divide. Overall, I perceived the article to be terrifying convincing, yet, upon further review I discovered to issues and lack of empathy from Friedman 's point of view.
The new technology of mass production and advertisement encouraged consumerism in the time period. Advertisers used new techniques in selling their product by introducing an ideal and associating their products to the ideal. However, the ideal of the advertisements contradicted with the traditional
Some Americans could enjoy the changes since the market revolution whereas others saw it as the end of their liberty. Farmers were happy before the market revolution they had the freedom to be their own boss. However, after the market revolution, they were forced out of their home, breaking up families and the community system, which was a form of support. “Although many Americans welcomed the market revolution, others experienced it as a loss of freedom. Especially in the growing cities of the Northeast, economic growth was accompanied by a significant wondering of the gap between wealthy merchants and industrialists, on the one hand, and impoverished factory workers, unskilled dock workers, and seamstresses laboring at home, on the other.
Identification and Targeting of Consumer Groups in Advertising Strategies of the 1920s Advertising is critical to building business in a capitalist society like the United States. In fact, today, the U.S. spends over 220 billion dollars annually on internal and external advertising (“Statistics”). A market as large as this has a significant impact on the American population. This impact results from the cultural trends that advertising exposes and highlights to the general public.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
(Ravelli and Webber 2016: 203). Throughout this paper I will be talking about how advertising makes gender codes and if they affect how I view individuals, and if they affect the way people view me. I will also be addressing if there are different codes, like class codes that may affect the way others and/or I view individuals. Lastly, I will be explaining how using a sociological perspective can help to think outside of gender codes and realize that it is not something that should be seen as normal.
Advertising is highly influential in deciding what is socially acceptable and popular as well as it implies what is the ‘perfect
Advertisements are always finding unique and creative ways to appeal to the public’s wanting ear. Advertising companies use everything from bright colors to cute animals to appeal to the audience. Roland Marchand is a professor of history at the University of California, and in a selection from Marchand’s writings titled “The Appeal of the Democracy of Goods”, Marchand discusses one of the many techniques available to advertising: Democracy of Goods. Marchand provides the reader with a brief history of the Democracy of Goods and what is actually is. Marchand defines Democracy of Goods as “equal access to consumer products” and he refers back to it quite often when discusses other details (Marchand 211).
