Time Ain T Money Rhetorical Analysis

“Time Ain’t Money” written by Douglas Rushkoff, was first published in the website Changethis.com in the year 2013. The purpose of Changethis.com is to help writers spread their ideas in the form of manifestos. In the beginning of “Time Ain’t Money” it is clear that Rushkoff is writing a manifesto because he is letting the audience know what his policies, aims and goals are. Rushkoff uses the writing strategy of logos throughout the essay to inform and encourage the business world in particular that times are changing from the industrial to digital age and presentism. “Time Ain’t Money” is mostly about the idea that time isn’t money anymore. Rushkoff tells us “To put it most simply, the money we use has a built-in clock- an embedded relationship

The author wrote the manifesto for people who are currently part of the business world or have an interest in business. Sometimes throughout the manifesto he acknowledges the audience, for example “Good CEOs reading this manifesto should already be making the connection between presentism and their operations, and considering the implications of the culture of “now” and their workforces, customers and even shareholders” (116). What Rushkoff is trying to point out is that he knows that CEOs are going to be reading this particular manifesto and he wants them to take a step back make connections of their own positions. Logos is an appeal to logic, and it’s also a way of persuading the audience by reason. Rushkoff is pursuing his audience by trying to make them realize that now everything is about money rather than time. “Investors no longer seek to make money off their investments, but off the trades themselves. They whined when a purchase of Facebook shares in the first few minutes of the company’s IPO didn’t return a profit over the next hour” (115). What Rushkoff is trying to say there is that now business people are not willing to wait to succeed, they want to see their achievements right away. What Rushkoff is trying to show by using that real life example is that business people don’t care if they are going to make more money out of investments because they would rather not wait at all and just gain money

I believe that since the beginning Rushkoff had an idea of how he wanted to set up the manifesto. For example every section has a reason why it’s there, the first section basically just talks about the main idea of why Rushkoff is writing it in the first place. The sections after that are explaining the history and then the last section is him giving advice to his audience. For example, “Also, get out of debt. Go private if you can, so that your decisions have less to do with pleasing dumb, short-term, time-based investors than with what is best for your real-time sustainability” (119). Rushkoff is giving his audience advice on how they can transition their businesses to the digital age. Rushkoff responds to these kind of thoughts of his audience is by simply stating how outdated, worrisome, and tired all of those aspects of our former lives have become. To him, we need to “consider the implications of the culture of (now)” (116) because many of us are too focused on the past. Rushkoff attacks the audience’s attitudes about the past and future aspects of life by telling us that we need to live in the now, and what effects that