Kenneth Cole Gets Schooled Summary

In his essay “Kenneth Cole Gets Schooled,” which appeared in Salon on 30 April 2012, David Sirota, a political journalist argues over Kenneth Cole’s clothing advertisement campaign regarding “Teachers’ Rights vs. Students’ Rights.” According to Sirota, Cole is developing a “straw man,” one that has served throughout the years to imagine that open representative unions in widespread and teachers’ unions particularly are about simply ensuring awful workers get the opportunity to keep their occupations. Sirota asserts the most serious issue with Cole's campaign, believed, is the way it advances the "us-versus-them" idea that teachers' rights to due procedure in the work environment are naturally inconsistent with their students' fascination. In summary, Cole's campaign somewhat covered ideological propaganda and it accompanies various issues including: risk to "underperforming teachers" and responsibility of the country's greatest teachers’ union. Sirota’s essay is well written because it convinces the audience of the issue at hand by utilizing critical thinking questions, ethos, logos, and pathos. In Sirota’s introduction, he is being open

The readers have a tendency to trust individuals whom they regard, and one of the focal points of Sirota’s argument is to extend an impression to the readers that he is somebody worth listening to. Sirota demonstrates ethos by affirming, “But with the company using the same loaded language as the conservative political activists trying to undermine public education and teachers’ unions, the corporate P.R.-speak is, to say the least, unconvincing” (760). The quote illustrates that Sirota is up to date with politics which makes his essay even more credible to the readers. The purpose of ethos appeals to the audience by giving them a sense of who Sirota is as a