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Kenneth Cole Gets Schooled Summary

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In “Kenneth Cole Gets Schooled” the short essay by David Sirota, Sirota who is a journalist particularly in politics and has worked on other political campaigns such as this one, which is from the Kenneth Cole clothing company. The essay “Kenneth Cole Gets Schooled” is about Teacher’s Rights VS Student’s Rights and that is the statement that Kenneth Cole clothing is trying to portray within their new advertisement campaign. Though David Sirota believes that Kenneth Cole is trying to insult teachers and or unions. Kenneth Cole’s campaign primarily focuses on teachers, and says that they are the reason for low-test scores and academic standards. Cole also states that private education is much better than public education. Sirota firmly reinforced …show more content…

Sirota discredits Cole having any knowledge about schooling or teachers. My take is that Cole could have researched the subject and this could have really meant something to him and to his company. Though Sirota had a very well written essay there is the fact that he thinks that Cole does not have any credibility because it being a clothing company. Sirota also says “if someone like him Cole sees mass profit potential in not-so-subtly bashing teachers and unions, it’s a scary sign that such unhinged anti-teacher sentiment could be going more mainstream than ever.” Personally I believe that Cole did not intentionally bash teachers, I believe that Cole as a company or by himself was just speaking his mind on what should be done. I don’t think anyone from Cole thought that it would turn into such a disaster as it did with just a simple billboard that read out, “SHOULDN’T EVERYONE BE WELL RED?” under that its clearly said “TEACHER’S RIGHTS VS. STUDENTS RIGHTS…” Shortly there after there was “mass outcry from teachers, Cole announced on Twitter Monday that it is removing the billboard. Cole also said “We misrepresented the issue – one too complex for a billboard – and we are taking it down.” I personally feel that Cole could have made a comeback by stating factual points on what they felt was right, though they crumbled under pressure and took down the billboard. Sirota did an excellent job representing this particular piece of work from begging to end, and he felt strongly about his points as well as having the ability to back them all

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David Sirota's “Kenneth Cole gets Schooled”, is an essay that discusses Sirota’s thesis; that an “ongoing campaign against organized labor; for decades deeply rooted in American political culture, the crusade has been periodically amplified in popular culture as well, from 1954’s “On the Waterfront” all the way to the Sopranos’ depiction of mob-controlled unions (and sometimes pop culture and political culture have even fused)”. Sirota goes on to give great supporting evidence to support his thesis. He goes on to describe how an advertising campaign by Kenneth Cole’s foundation “portrays the national debate over education as one that supposedly puts “Teachers’ Rights vs. Students’ Rights.”

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In his essay “Kenneth Cole Gets Schooled,” which appeared in Salon on 30 April 2012, David Sirota, a political journalist argues over Kenneth Cole’s clothing advertisement campaign regarding “Teachers’ Rights vs. Students’ Rights.” According to Sirota, Cole is developing a “straw man,” one that has served throughout the years to imagine that open representative unions in widespread and teachers’ unions particularly are about simply ensuring awful workers get the opportunity to keep their occupations. Sirota asserts the most serious issue with Cole's campaign, believed, is the way it advances the "us-versus-them" idea that teachers' rights to due procedure in the work environment are naturally inconsistent with their students' fascination. In summary, Cole's campaign somewhat covered ideological propaganda and it accompanies various issues including: risk to "underperforming teachers" and responsibility of the country's greatest teachers’ union. Sirota’s essay is well written because it convinces the audience of the issue at hand by utilizing critical thinking questions, ethos, logos, and pathos.

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