Tough Mudder Case Study

TOUGH MUDDER:
“Tough Mudder is a team-oriented 10-12 mile (18-20 km) obstacle course designed to test physical strength and mental grit. Tough Mudder puts camaraderie over finisher rankings and is not a timed race but a team challenge that allows participants to experience exhilarating, yet safe, world-class obstacles they won't find anywhere else.” (Tough Muddder, 2015)

The Strategy & Integration:
Tough Mudder runs weekly events across the Globe, with its primary foucs in the United States. Since 2010, they have held over 150 events, raised 8.5 Million for the Wounded Warrior Project, and have had over 2 million participants. That’s right 2 million! So how does 2 million people find out about Tough Mudder events. Social media of course. Tough Mudder relies heavily on social media, with their main channel being Facebook. Their marketing strategy thrives on video, pictures, and user-generated content. Tough Mudder believes, viewers

Although, The Spartan Race has a little edge on followers, this could be due to its television popularity and corporate sponsorship. The feel of the Spartan race is different. The Tough Mudder puts emphasis on teamwork and not necessarily physical ability, whereas the Spartan race is more about athletic ability as an individual. Also, the Spartan race seems to be more gender focused. Women are seen participating but not as much compared to the Tough Mudder site. The Tough Mudder has a wider appeal to more demographics. Also, the Tough Mudder social media sights are more visually appealing using bright colors that draw the eye to their posts, pictures, videos and information. Allowing for a longer browsing experience.
In summary, Tough Mudder is using Facebook to its fullest extent and getting great returns on their