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Tough Mudder Case Study

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TOUGH MUDDER: “Tough Mudder is a team-oriented 10-12 mile (18-20 km) obstacle course designed to test physical strength and mental grit. Tough Mudder puts camaraderie over finisher rankings and is not a timed race but a team challenge that allows participants to experience exhilarating, yet safe, world-class obstacles they won't find anywhere else.” (Tough Muddder, 2015) The Strategy & Integration: Tough Mudder runs weekly events across the Globe, with its primary foucs in the United States. Since 2010, they have held over 150 events, raised 8.5 Million for the Wounded Warrior Project, and have had over 2 million participants. That’s right 2 million! So how does 2 million people find out about Tough Mudder events. Social media of course. Tough Mudder relies heavily on social media, with their main channel being Facebook. Their marketing strategy thrives on video, pictures, and user-generated content. Tough Mudder believes, viewers …show more content…

Although, The Spartan Race has a little edge on followers, this could be due to its television popularity and corporate sponsorship. The feel of the Spartan race is different. The Tough Mudder puts emphasis on teamwork and not necessarily physical ability, whereas the Spartan race is more about athletic ability as an individual. Also, the Spartan race seems to be more gender focused. Women are seen participating but not as much compared to the Tough Mudder site. The Tough Mudder has a wider appeal to more demographics. Also, the Tough Mudder social media sights are more visually appealing using bright colors that draw the eye to their posts, pictures, videos and information. Allowing for a longer browsing experience. In summary, Tough Mudder is using Facebook to its fullest extent and getting great returns on their

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Spartans focus on military and have a great form of government. Oligarchy is the form of government Spartans used, wich means ruled by few. Sparta’s military was very strong, when Spartan boys were to the age of seven they were sent to military training, since the Spartans started training so early when men were at the age of thirty they could join the professional army. Sparta was ruled by an oligarchy because it seemed to work better than previous forms of government the Spartans used. Second, due to the government in Sparta Sparta was more organized than Athens.

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Sparta was about fitness, survival, and war while Athens was about public speaking, debate, and music. As you may see, Sparta and Athens may seem like two whole different worlds, and it’s clear that they deemed each value of theirs’ important, but which city-state would go to great length to preserve that value? Sparta was more committed to their cultural value than Athens. Spartans valued military power. For instance, “Their whole lives were about military training even after 30 the Spartan boys were required to serve the military until they were 60” (Document 2).

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