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Toy Companies Targeting The Specific Gender Based On Gender Stereotypes

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Even children are targeted by mass media to conform to the social norms that have been in place for many years before them, almost giving them not choice to think for themselves. Advertisements that are targeted towards children will always expose both of the gender stereotypes and gender roles. These ads help children in making there gender identity, by showing ads of other children following in the gender roles. An excellent example of the toy companies targeting the specific gender based on the gender roles is the “Easy Bake Oven” created by Hasbro. This toy was targeted at young girls between the ages 4-10, the company specially created this toy to be marketed as a product that was to be associated with the feminine domestic roles and
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