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Gender Stereotypes In The Advertisement Dads Who Play Barbie

611 Words3 Pages
Although the intentions of the “Dads Who Play Barbie“ advertisement were meant to challenge gender roles, the introduction of fathers who play will dolls inherently exhibited the problems with the social views of gender. In the advertisement, fathers present how active they are within their daughters’ lives, yet this activity only appears when dolls are involved. Such an idea reinforces two misconstrued conceptions: girls are meant to only play with dolls while boys are meant to never play with dolls. This historical view of assigned gender roles cause the advertisement to become distant to its possibly intentions, making it exclusive to gender challenges. One idea cemented by the campaign is that girls are solely meant to play with dolls.
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