Toys R Us History

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Toys“R”Us, Inc. is founded in 1948 by a 25 year old man Charles Lazarus; Charles turned his dream of creating child-oriented business into a reality. He began to open a business called Children’s Bargain Town in 1948 after World War II from being inspired by his uncle who was in a baby furniture business. After two years in business, several customers demanded Lazarus to feature toys along with the baby furniture which led to a success. He believed providing toys to his loyal customers would bring happiness to them and as well as profiting the business. After 1950, Lazarus opened his first store solely dedicated to toys – Toys“R”Us. The iconic Toys“R”Us logo was created featuring a backwards “R,” in order to give the impression that a child

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