Transformative Consequences Of Promotional Films

The two videos i have chosen to focus on are for very different causes, but follow the same rules of promotional films.

The first is a video made in order to promote a Non-Profit organization called 'Charity: Water'. The organization focuses on providing clean water to communities in third world countries. The video is a factual and informative corporate style video that explains the water crisis in third world countries and provides a solution. At the end of the video, it shows how you can help by supporting their charity and what they do with the donations they recieve along with the long term positive impacts that their work can have. The aim of the promotional video is very broad with the video having several different messages. The video

The first is the lengths of the videos. The videos are too long to be a traditional advert. The videos are 3 and 5 minutes long, unlike traditional advertisement that are under a minute long.

Promotional videos are made to promote the brand, their values and how you view the company, while advertisement are trying to make you to purchase their goods or services by making them look appealing to you. By making a funny and entertaining video, Pepsi has their brand linked to that video, and your views on the pepsi company are likely more positive than if they were to try and sell you something.

Charity:Water’s video focuses on giving you information about the water crisis and what they do to help, in order to make you want to support them by donating. They do not directly say to donate, but rather tell you the impacts of the funding and then showing their organization so you have the information to donate if you want to. This is clearly different to water crisi adverts, that try and quickly play on human emotions to make you part with money fast and get them as much funds as possible. Although they may make more money in the short term with these types of adverts, a promotional video is more effective in the long term to sustain how their organization is

Even though it is meant to look amateur, it is clear that it was a single camera shoot and each shot was set up to look perfect, unlike the way a real documentary may have done it. This is also apparent in the cinematic style of editing, in which it makes it look more like an advert than a promotional film.

The key stylistic element present in this promotional film is the informal and comedic tone of the video. The video relies on a relaxed and entertaining setting in order to have an emotive impact on the viewer. Inspiration is a key theme that pepsi tries to focus on in order to link their brand to positive attitudes and ultimately earn more revenue through more sales of pepsi products due to the audience's view of the pepsi brand. Drama is also used within the video to keep the viewer engaged and on the edge of their seat. This works well as you are rooting for Uncle Drew throughout the series of