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'Two Ways A Woman Can Get Hurt'

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We are biologically born as males and females, but society determines us men and women based of gender roles. The myth of gender is that there are differences between the two sexes, which causes one sex to be inferior to another. Also, that there are certain gender behaviors that both sexes have to show in order to be categorized as either sex. Men are supposed to show masculinity and dominance. Women are defined to be a caretaker for the family and show femininity. These aspects of both genders are natural and appropriate in today’s society. If people of either gender were to break these boundaries, they would be considered unnatural and inappropriate. This myth is true and exists in today’s society. As a result, women suffer both in their …show more content…

The female gender is portrayed as less than their male counterpart, resulting in women living with discrimination and sexism in society. Women are advertised around sex and as being inferior to men. Advertisers assume women are all about sex and they are promoting this idea in their ads, people are beginning to be concerned. In “‘Two Ways A Woman Can Get Hurt’”: Advertising And Violence,” Jean Kilbourne states, “an editorial in Advertising Age suggests that even some advertisers are concerned about this: ‘Clearly it’s time to wipe out sexism in beer ads; for the brewers and their agencies to wake up and join the rest of America in realizing that sexism, sexual harassment, and the cultural portrayal of women in advertising are inextricably linked.’ Alas, this editorial was written in 1991 and nothing has changed” (431). Advertised today promote sexism and sexual harassment, spreading to people that it is okay to treat women like this. However, this representation of women is wrong, and this idea should not be widespread. Luckily, advertisers are aware of this problem in today’s advertisements, however the rest of …show more content…

Society came up with criterias that should be met by the female gender. Femininity is used as a formula for appropriate female behaviors. Aaron H. Devor in his article “Becoming Members of Society: Learning the Social Meanings of Gender” states, “Femininity, according to this traditional formulation, ‘would result in warm and continued relationships with men, sense of maternity, interest in caring for children, and the capacity to work productively and continuously in female occupations” (392). According to the traditional formula for being female, every woman should be loving and kind to their men, know how to take care of their children, and only work in female occupations. This assumption of women segregates them from what they may actually want to do. Not all women want to stay home and take care of their family for a lifetime. They may have dreams and goals they want to achieve. It is unfair to them that only men can go after their dreams, while women stay kind and look after the children. Furthermore, women are expected to follow their husbands’ orders and respect everything they do. In “If my husband leaves me, I will go home and suffer, so better...,” Valerie L. Flax et al states “Women are supposed to consult with their husbands about household and health-related issues and to respect their husbands' decisions [4]. Men's roles are to lead and represent the family and to bring in income for household expenses [4,5]. Men frequently have more than one wife or

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It is a belief that these kinds of advertising do not just attract people to buy their products, but they teach men that women are just an object that you can get by buying that product. “Two Ways a Woman Can Get Hurt,” by Jean Kilbourne, she explains that advertising is damaging to the public and most often women by showing that man are using women for their sexual needs. She states that sex in ads is violence and that companies, commercials, and ads are using women to make more money. The author also contends that the posses, face expressions, and the

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The episode “Killing Us Softly - Advertising Image of Women” dives into the many ways women are portrayed in the media. This episode of “Killing Us Softly - Advertising Image of Women” dives into the many ways women are portrayed in the media. This episode discusses the different kinds of ads that are used to push negative and harmful ideals. The idea that advertisements don’t affect us is also debunked, through research on the mind and the way our society has been shaped by these advertisements. The producer of this episode, Jean Kilbourne, noticed ads that were off-putting.

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Traditionally, the man of the house will go to work, the woman will stay home and take care of the house and children, but times have changed. A family can not live off of only a man's income comfortably, so women often have to go to work; leaving little to no time maintaining the home and taking care of the

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For many years, there have been different expectations for both men and women. Women have always been expected to stay at home, cook, clean and take care of

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In the reading, “Two ways a Woman Can get Hurt ” by Jean Kilbourne, Kilbourne starts off with how in today’s society woman in advertisements are degraded and sexualized. Basically, the media and advertisements use woman’s bodies as objects to sell whatever it is that they are selling. Kilbourne also states that often these pictures can be somewhat pornographic. Kilbourne goes on with explaining that when you use pornographic-like images it exploits woman and only does them harm. When everything is so sexualized in today’s society it makes the power-less more vulnerable and at risk.

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Gender roles are typically categorized in society as feminine or masculine. Masculinity and femininity however are gender qualities that can be developed in response to social discrimination. When defining gender, we must understand gender roles, the bias behind it, and how much it 's evolved past traditional standards. As far as females in society, we 've progressively moved past the standard "tomboy" label and recognize androgynous women as they break through the mainstream media (i.e. Ruby Rose), and now slowly towards equal rights in the workplace. There is a fantastic quote from an article online that

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In all, advertising helps society maintain its’ gender roles by sexual objectifying people. III.

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Advertising is displayed all around the world for everyone to see and it sometimes gives a bad message to the viewers. Advertisements tell us that there is only one dominant way to be feminine and only one dominant way to be masculine and if you do not conform to these gender codes that is not considered normal. Unfortunately, I have caught myself following these gender codes that are shown in advertising, it has affected me with the way I see people and myself. By using a sociological perspective I have started to look into the advertisements that I see and understand how women are portrayed as helpless and weak while men are portrayed as powerful and dominant. I also looked into how advertising supports hegemonic masculinity, which is the idea of masculinity being dominant.

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Women in Advertising Sex sells. In fact, sex sells so much that according to the U.S. Department of Justice’s National Crime Victimization Survey, there is an average of about 293,066 victims of rape and sexual assault each year. It is not uncommon to see women featured in advertisements in a sexual way, sometimes violently. Often times, women in both media and advertising are portrayed in a way that reduces them to nothing more than an object for a strong male figure to use at will. This type of advertisement sends messages to both men and women, that women should be submissive, and men should be dominant, leading to more violence in women.

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For example, in some ads, it is to promote a certain product to buy or an event to buy tickets for. There are other purposes to create an ad, including entertaining the target audience, or to inform, which both of these ads include, along with conveying messages. The ad is giving a powerful message to the viewer, promoting the need for women to be equal and have equal rights, with the text below those on the woman’s mouth in this picture “women need to be seen as equal.” It reveals the widespread prevalence of sexism and discrimination against women. The need for recognition of this topic and something that it is focusing on.

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The term gender, as opposed to the concept of sex, refers to the non-physiological aspects of identifying an individual as male or female. The genre is a product of cultural and subjective constructs that constantly change over time, context and environment. So, when it comes to gender differences, there is more talk about differences and explicit or implicit attributes between men and women in a spectrum resulting from socialization. In fact, it is the differences between the sexes that socialization has inculcated, which is attributed to femininity and masculinity.

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One is that when women share the household duties with their husbands, the men will become resistant to gender equality “for fear of losing masculinity and their wives’ domestic services.” The other is that men will begin to prefer equal gender roles, as their wives’

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