Between 2007 and 2014 more than nine in 10 of the 228 metropolitan areas (or travel-to-work-area geographies) that make up the UK experienced faster growth in the number of creative businesses than in the whole business population. More than two-thirds of these areas saw faster growth in creative industries employment than in overall employment too. Particularly high growth was shown by the crafts industry (14.6%), design and fashion (11%), creative tech including games (11.4%), publishing (7.7%) and film and TV (6.6%). The advertising industry has almost doubled in size since 2010, growing by 4.3% in the 2015-2016 period. Employment by industry The industry with the greatest growth in employment between 2015 and 2016 was design and designer …show more content…
The second largest sub-sector in terms of employment is music, performing and visual arts at 14.9% of the sector, followed by media (film, tv, radio, photography) at 12.5% and advertising at 10.1%. Of the DCMS sectors, the creative industries saw the largest percentage growth in employment from 2011 to 2016 at 25.4%. Diversity The number of people from BAME backgrounds in the creative industries increased by 14.9% between 2015 and 2016, an improvement two and a half times greater than that of the UK workforce. BAME employees now make up 12.6% of the creative industries workforce. Representation improved by 40% in film and television and almost 50% in design and fashion. However, as more creative businesses are in cities, which have more diverse populations, the proportions should be higher than for the workforce as a whole. Exports The latest figures (released 2016, covering 2015) showed a 7.2% year on year increase in the value of exported services to £21.2 billion, accounting for 9.4% of total exports of services from the UK. This is a growth of 44.3% between 2010 and