Uncertainty In Fast Food Nation

Fast food is the key to happiness, depression, obesity, heart problems, and possible death. That is what fast food corporations have yet to put on their nutrition labels. There are consumers and citizens they are against each other and one has to be chosen. Does being a consumer imply certainty? Does being a consumer imply uncertainty or a difficulty in making decisions? The true answer to these questions lies within society and what is shown based off of changes that occur within a community each year. Consumption is consuming products that you choose to buy on your own, while being a citizen means to be part of a community that is larger than yourself. We are more consumer than citizen because many people tend to put themselves before others

The truth is that these fast food chains know that Americans are on the run and they wanted something that would make us more consumer than citizen which is what a large amount of american citizens seem to be becoming. In the book Fast Food Nation by Eric Schlosser he explains that “Flavors are created by blending scores of different chemicals in tiny amounts, a process governed by scientific principles but demanding a fair amount of art. In an age when delicate aromas, subtle flavors, and microwave ovens do not coexist, the job of the flavorist is to conjure illusions about processed food and, in the words of one flavor company’s literature, to ensure “consumer likeability.” (Schlosser 127)Flavor creation is a very big part of each fast food restaurant to ensure that their customers will keep wanting to consume more. Fast food restaurants and many stores have caused people all over the world to become more consumer than citizen but especially in America. In Fast Food Nation the theme of Independence vs. The social contract is a very important part in distinguishing consumer vs. citizen. This theme represents that consumers are independent and citizens are