ipl-logo

Unit 3 P3

1181 Words5 Pages

P3 - Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.
Marketing is the management process responsible for identifying and pleasing customer requirements profitable. Market research is the purpose to find out what customers want and to do this you would use primary and secondary research. Primary research is first hand research this is also called qualitative research this is research that is concerned with opinions, feelings, perceptions and attitude. Secondary research is second hand research. It involves the summary, collation and/or synthesis for existing research rather than primary research, where data is collected from, for example, research subjects or experiments. …show more content…

Secondary research can be cheap to undertake, can be done quickly, you do not need to be highly skilled, can use multiple sources to validate and you can piggy – back on research paid for by other people. But on the other hand when using secondary research, you must take caution when using dated information from the past. With companies fighting for marketing leadership in fast changing industries, an out-of-date research report may have little or no significance to the current market situation. Another problem with secondary research is incomplete information this is when researchers find information on line but the company only put half of it on the internet free and the other half they charge expensive fees for the full …show more content…

The limitations of marketing research are; Time constraints, Reliability of the data and Budgetary constraints. Marketing research can take a very long time to get and you may not find all the information you want at once this is why the company must make a plan and think ahead before starting their market research. If the company takes too long finding information they could start losing customers as they would not be receiving the requirements they want.
Another limitation is reliability of the data if the data is out of date it may not help the company in the market now. Another problem is if you are doing a telephone survey or something related, the customer might not have time to answer the questions and may possibly give false information or might not be happy with the amount of questions being asked and the questionnaire most likely will not be

Show More
Related

Unit 9 P3

1283 Words | 6 Pages

P3 Customers are the primary priority to all businesses which are making a lot of profit and their aim is to increase making profit, as without them, businesses such as McDonalds, would not be able to make any profit from their services. This is the reason that clients are essentially important in the process of associations interacting with them. McDonald 's guarantees that they keep track of the customers satisfaction as they are making sure that they provide a good customer service to their clients, as it can possibly promt customers into purchasing more products. By doing so, both McDonald 's and their customers are going to be satisfied and happy as the clients are the ones financing into the business and the clients themselves are on the other side, the receiving end, of good quality products. Never the less, if McDonald 's don 't monitor the customer 's satisfaction, the will probably be passing up a great opportunity to built on what their customers ' feedback was

Read More

Unit 20 M1

876 Words | 4 Pages

BTEC SALES PLANNING AND OPERATIONS Unit-20 By: Aishath Shivany (A000934) Submitted Date: 29 April 2017 Assignment Zacoom Holdings presents 1 | P a g e By: Aishath Shivany (A000934) BTEC Sales Planning and Operations Unit 20 29 April 2017 Table of Content Page Executive Summary .............................................................................................................................. 2 P3.5. The Use of Database in Effective Sales Management ............................................................... 3 1.

Read More

Unit 3 M3

1419 Words | 6 Pages

M3 M3: Make and support valid decisions relating to the specification of materials for a tutor provided application Introduction By using the materials identified in P6 I can decide on which material is best suited for a foundation, building frame, guttering, external cladding of walls and wall insulation by looking at each materials properties and performance. This will help decide on which material is best suited for each component of the building as we will be able to find which material is the strongest and long-lasting for the foundation and which is best at stopping heat transfer for the wall insulation. For a construction project to be successful the right material needs to be used for each component in the building to ensure that the

Read More

Unit 32 D1

581 Words | 3 Pages

May 2005 Garden landscapes Newbury, UK. After leaving school I worked as a labourer for a garden landscaping firm. Tasks included maintaining gardens to constructing bird aviaries. Mar 2007 38 Engr Regt Op TELIC 9. Attached to a field squadron as a Plant Operator, I carried out routine maintenance and servicing on plant equipment.

Read More

Pt1420 Unit 3

465 Words | 2 Pages

UNIT I JAVA PROGRAMMING Data Types, Variables and Arrays 1. Automatic type conversion in Java takes place when a. Source and destination type are compatible and size of destination type is shorter than source type. b. Source and destination type are compatible and size of destination type is equal of source type. c. Source and destination type are compatible and size of destination type is larger than source type.

Read More

Btec Level 3 Unit 1 P1

104 Words | 1 Pages

•The influenza infection is extremely infectious: When a contaminated individual coughs, wheezes or talks, respiratory droplets are produced and transmitted into the air, and can then can be breathed in by someone close-by. •A person who touches something with the infection on it and afterward touches his or her mouth, eyes or nose can get to be contaminated. •An influenza pandemic, for example, the one in 1918, happens when a particularly harmful new flu strain for which there 's practically no immunity shows up and spreads rapidly from individual to-individual around the world.

Read More

M1 Unit 4

489 Words | 2 Pages

Unit 4 Discussion Assignment Has anyone ever broken a promise to you? Were those promises legally enforceable promises? Why or why not? There are two types of promises: Oral and written. The oral promise is a promise spoken and not written down and signed.

Read More

Unit 3 G1

1153 Words | 5 Pages

G1 is the main development period of the cell cycle. In G1, the cell plans to experience cell division. The cell still plays out the majority of its typical capacities, however begins to get greater. The cell then starts to make a duplicate of the cell parts (organelles). It additionally starts to create RNA and orchestrate proteins to prepare to separate.

Read More

Gr3 Unit 2

326 Words | 2 Pages

Gr3 Unit 2 Learning Plan A Strange Place to Call Home: The World’s Most Dangerous Habitats and the Animals that Call Them Home by Marilyn Singer A Symphony of Whales by Steve Schuch "A Friend to the Rain forest" (Reading A-Z ) "Deep in the Ocean" (Reading A-Z) "The Hot Desert" (Reading A-Z) "Rain Forest Destruction" Video https://www.youtube.com/watch?v=QQ6uP1HemkI (Links to an external site.)Links to an external site. "Ocean Pollution-

Read More

Unit 7 P2

1322 Words | 6 Pages

Assess how multi-disciplinary working can improve the provision of health services. Case study 2 Claire is a 47 year old single mother of three children aged 12, 9, and 7. She has cervical cancer, which is now at stage 3. Multi-disciplinary strategy If Claire has a cervical stage 3 cancer, she will need a multi-disciplinary strategy to help her stage of treatment and operation.

Read More

Unit 4 Wp4

218 Words | 1 Pages

WP4 P5 Claim: 2 The social narrative’s flaws have not only led Americans to defend themselves, but also people who identify as Latino and the Mexican government now fear for their safety and are retaliating. Transition: 2 However, they have restrained from exercising violent action and are instead opting for a peaceful financial revenge. Evidence: 5

Read More

Unit 024 2.1

929 Words | 4 Pages

Within my placement setting in Aspire Scotland there are legislation protecting the children and young people ensuring good health, wellbeing and safeguarding. One of the legislations in place is the Regulation of Care Act 2001. The Scottish Social Services Council (SSSC) is a non-departmental public body established by this act From this the SSSC produced the codes of practice which was produced to protect people who use services, raise standards of practice and support workers. The SSSC and Care Commission work closely together to ensure employers and workers understand their responsibilities in relation to the Codes of Practice.

Read More

P3 Unit 22

1185 Words | 5 Pages

Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data.

Read More

Parasocial Relationship With Harry Potter

1196 Words | 5 Pages

Essentially, I am of the view that results might change (even drastically) if researchers included

Read More

Pros And Cons Of Observation In Research

739 Words | 3 Pages

• Secondary data is not possible or useful in every situation. For example, if there is a research program being conducted on a market research, the existing secondary data may not be applicable since the market is a constantly changing environment and unpredictable. Secondary data is more useful in predictive environments than in other environments. • Secondary data may be outdated. It may not be a true reflection of the current reality.

Read More

More about Unit 3 P3

Related Topics

Open Document