Unit 9 P3 And M2 Unit 3 Advertising Agencies

UNIT 9 P3 and M2

ADVERTISING AGENCIES:

Business and organization that plans, creates and settle advertisements for their customers is an advertising agency. The agency is not part of the original company and hence they can recommend an outside opinion about the advertisements the company wants. However once the work for the advert has started, the company has less to say to the organization since the agencies are independent. Also, the entire marketing department about the company can be handled by the advertising agency or the adverts for a particular advert about a product could be settled through contracts. The customers for these agencies could be profit and nonprofit making organizations and government sources. These advertisement agencies

They make sure that Mars products are liked by their customers and they prefer it. This can also be seen in their advertisements as for example in the first advert shown above the tag line says “A MARS A DAY HELPS YOU WORK REST AND PLAY” in bold letters which shows that they are consistent on making their customer believe about their products. Also in their second advert shown above, they use a celebrity “Richtige Riegel” in order to promote their products and gain trust from their customer. Lastly, the last advert shows that the size of mars is “truck size” meaning that the price is worth the product, again increasing customer’s confidence. This shows that Mars also uses popular people who help them advertise their products. They are paid to speak in favor of the company and can be called the walking

Likewise the advertising agency also has some of them.

ADVANTGES OF ADVERTISING AGENCIES DISADVANTAGES OF ADVERTISING AGENCIES

If a company uses advertising agencies in order to promote their product or campaign, it helps them get an outside opinion from the company and with expertise advice which is experienced. For a company to experience success it is vital that they are ware about their goals. However, moving adverts from the company to trusting the agencies can is unclear expectation which are not what the company had planned.

It save time as getting an advertising agency to work on the campaign means that the staff would no longer have to work for the marketing and advertising of the product. Instead they can focus on the development of the product. There is no concrete proof that the agency will be able to complete the required criteria. If they are not able to promote the product or campaign as the company wants them to then it will be a waste of time.

They can help the company save money as advertising agencies have special discounts which can be used for the company. If the adverts and campaign does not meet the standards for the company, then Mars will have to remake them, thus increasing additional expense for