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Us Canadian Magazine Dispute Case Study

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To what extent do you think the U.S.-Canadian magazine dispute was motivated by genuine desires to protect Canadian culture?

Through reading the passage on the U.S.-Canadian magazine dispute, I find it hard to believe that the conflict truly revolved around protecting Canadian culture. For a country that produced a mere eleven percent of the magazine market domestically, it is evident that the force behind this dispute was financially motivated. I would have been more inclined to side on the cultural integrity if the dispute was not created with the use of a split run edition. My understanding of the use of the split run edition was to allow tax breaks for Canadian companies who chose to advertise in this periodical. With this factor being present, I am sure the eleven present of the domestic market was starting to feel the pinch in their pocket book. Through globalization, there is always a level of change that will either be seen as added value or as detrimental to the local culture. In the fast paced world we live in with information sharing and the exposure to new …show more content…

It would stand to say that, if Canada's domestic market wished to compete with some of the foreign companies which offer a product that seems to attract the Canadian customer than there needs to be a stronger domestic share of magazines produced. Customers should be allowed to control the market with their purchasing habits. It is all about supply and demand when it comes to monetary exchange for products. If there wasn't such a demand for the foreign magazines and the domestic publications fulfilled the entertainment void the Canadians demonstrate with their purchase power this would not be such an issue.

Is it fair to levy extra taxes against foreign magazines--which have the effect of forcing Canadian purchasers of foreign magazines to subsidize local

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Questions for Discussion: To what extent do you think the U.S.-Canadian magazine dispute was motivated by genuine desires to protect Canadian culture? I believe the greatest concern was raised by those who made a living based on a purely Canadian periodical. I also believe they are primarily motivated by the potential loss of income and not by threat to Canadian culture. With only 11% of all magazine sales represented by domestic publications, the Canadian readership offers a definitive answer with their purchasing choices. (Culture, n.d., p.17) Additionally, I believe Canadian companies would prefer to advertise in Canadian publications if they were fundamental to preservation of Canadian culture.

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