Ads are everywhere including TV, internet, and magazines. Ads are becoming longer and more invasive, thus people are hating them an increasing amount. The reason is that companies need more and more money from ads. They pack in as many ads as they can get away with. Some people have gotten fed up with getting bombarded by ads. There is one easy way that consumers can stop the onslaught of ads. Using an adblocker online. The companies that rely on ad revenue are upset by this. Adblockers can benefit the consumer if used in moderation.
The beginning to this controversy started as soon as consumers could record TV. People would simply tape a show. When they watch it back, they fast forward through the commercials. This is understandable as commercials are boring and most people would rather not watch them. The ad companies simply saw this as unavoidable since there was absolutely nothing
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Digiday explains that ads are trying to be more invasive to get user’s attention. Popups, full screen ads, auto play videos, and sound clips are examples of uses. Adblock Plus, the leading adblock extension, is trying to shape the industry with their acceptable ads initiative. According to the Adblock Plus website, they allow ads that are on the side or top of a web page’s text, but doesn’t actually obstruct anything. However, if ads take up too much of the screen, they are blocked. The most important part of the allowed rules is that ads should clearly state they are ads. “Ads should always be recognizable as ads, and distinguishable from all other content (e.g. are not hiding the label, are not misleading users into thinking an ad is part of the primary content). Ads should be clearly marked with the word ‘advertisement’ or its equivalent” (Adblock). Adblock Plus is trying to compromise with consumers and websites by trying to make everyone happy. In the process, they are trying to reshape the advertising landscape to be better for