ipl-logo

Utilise Social Media Research

461 Words2 Pages

Much like my last essay, the medium I’m going to be discussing is the marketing side of media, this is because I find it’s interesting to see how different organisations market themselves. This is why my topic of discussion is How do organisations utilise social media. MY specific question that I’ll be researching is: How do Domino’s Pizza (UK) use their twitter page to draw in customers?
Domino’s Pizza is an American Pizza company that operates in the UK and other countries also. Throughout the years as social media develops, Dominos makes it clear that they’re coming along for the ride as they try their best to utilise every aspect that Twitter has to give. The Dominos Pizza UK twitter page has over 240,000 followers which makes it clear that a lot of people are seeing what they get up to on their account. …show more content…

One of the things they do is do competitions in conjunction with other brands and sponsors e.g. X-Factor. This means that if X-Factor also retweets their tweet, they’re getting a lot more traffic to their tweets which is a bonus for them! Some of their competitions also require you to use a smart phone or tablet so they’re really trying to stay in the Social Media loop.
Another theme would be their hashtags. I noticed that on the dominos page, they use a lot of hashtags to get their followers to interact with them. An example of a hashtag that caught my eye was their “#DominosPizzaChallenge” which requires you to send in a picture of your dominos pizza in order to get a retweet from them. This is a really smart move because in order to get involved with this hashtag, you have to buy a dominos pizza, so for everyone getting involved in what they think is a harmless hashtag, Dominos reap the benefits of

Show More
Related

Target's Ethos Pathos Logos

523 Words | 3 Pages

The company’s brand advocacy and its activity on social media, shown through their massive social following, allows them to reach a huge audience where they can directly communicate with them. Whether it be their separate Twitter handles, which each represents a specific app or function, to their ability to “respond to 64% of comments within the hour, and 99% of comments within 24 hours”(Hitz, 2014). This creates a system of trust and strong branding. Targets creating a relationship with their consumers which in turn creates consumers who want to speak out on behalf of the brand.

Read More

Mkt 421 Week 3 Twitter

968 Words | 4 Pages

With over 300 million global users and 100 million daily active users, Twitter has evolved to be the major driving force in online marketing. The platform is a major slice of social marketing mysteries for most businesses. Building a Twitter presence can be compared to when you are growing a garden. It takes planning, developing strategies and it is time consuming. Similarly, It takes time and actionable strategies and growth hacks to increase twitter engagements and followers organically.

Read More

The 95 Theses: 31 1517 By Martin Luther

211 Words | 1 Pages

95 Thesis The 95 Theses was posted on October, 31 1517 by Martin Luther. This was a genius idea, posting many ways the church should be ran instead of the way it is currently being operated. He took all of this “rules” completely from the bible.

Read More

Social Media Dbq

507 Words | 3 Pages

Should Schools Monitor Students Social Media!?!? Have you ever showed up at school and had a friend or classmate tell you about a rumor directed towards you? I think schools should monitor students social media posts but, only if there seems to be problems occurring and disrupting the class. Cyberbullying can lead to low self esteem and depression, causing worse things. Document E, document B and, document D all agree with limiting/monitoring students online speech.

Read More

Compare Gandhi's Resistance To Civil Disobedience

1354 Words | 6 Pages

How does one change a law unjust? How does one let the government realize a law has infringed on the basic rights of man? For Henry David Thoreau, it was through the act of civil disobedience. With his condemnation of the Mexican-American War and his firmly rooted abolitionist views, Thoreau quickly grew disdainful with the American government and began his nonviolent resistance in the year 1842 by refusing to pay poll taxes. During his one night of imprisonment 4 years later, he wrote his essay, “Resistance to Civil Government”, later entitled “Civil Disobedience” which would go on become the inspiration for the social movements of Mahatma Gandhi and

Read More

Social Media Dbq

458 Words | 2 Pages

How do you think your world would be without social media? If you didn’t know there are real dangers when students use social media. Another reason is social media can harm your reputation. Some people are mistaken about social media because it can help you by putting you in social groups, you can even make friends on social media. But teens should not use social media because of dangers, harm to reputation, and mental illnesses.

Read More

Sainsbury's Social Media Case Study

2692 Words | 11 Pages

This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the

Read More

Domino's Marketing Strategy

720 Words | 3 Pages

Domino’s allows all types of consumers to enter the market. It offers a range of pizzas at different prices allowing for entry into the market at different points, with the standard pizzas being priced lower than the gourmet pizzas. Its products and pricing reflect the interests of its customer base. Pizzas are diverse and encompass many flavors. Everyday Standard pizzas start at Rs: 260 and have wide appeal to all types of consumers.

Read More

Mcdonald's Social Media Analysis

1208 Words | 5 Pages

Online, McDonald’s left clues on different social channels and challenged its fans to solve “Who took the Mighty Wings?” – I’m tweeting’ it: Inside the social media strategy at McDonald’s – Haniya Rae | 28 February 2014 McDonalds have different corporate accounts on twitter to interact with the consumers on one of the account they post all their products and services whereas on the other account they answer to their consumers question or doubts regarding the quality of their products honestly they follow Transparency which is the main rule for social media

Read More

Social Media Impact On Sports

1116 Words | 5 Pages

CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.

Read More

Social Media Effect Essay

777 Words | 4 Pages

Now days where ever we look we can see commercials like billboards,tv commercials,internet commercials but does it effect our decisions ? The Media is believes influence people there are many ways to influence people and societies maybe they are influence by media we call that media effects. We can say media effects our review of life. Media control of information we get , editors have a lot of power in this case because they control what we thinking about and also they can desisted who is the bad guy and who is the good guy in the story the way they tell us.

Read More

Thesis: The Effects Of Social Media On College Students

1645 Words | 7 Pages

Thesis The Effects of Social Media on College and University Students Introduction Social media is a form of electronic communication which facilitates interaction based on certain interests and characteristics. The social networking sites are gaining a lot of popularity these days with almost all of the educated youth using one or the other such site. Thousands of people join social media networking sites to keep in touch with their friends and family members, According to Boyd and Ellison "people use social media sites such as Face book, Twitter, MySpace to create and sustain relationship with others"(1). Moreover, social networking sites are created to allow individual to communicate with others who share similar interests, information and friends.

Read More

Essay On Social Media And Public Relations

1390 Words | 6 Pages

Abstract The emergence of social media has led to the rapid increase of its usage amongst the consumers around the world. This has increased the usage of social media for adoption of tactics such as public relations by many professionals. Since this new form of communication is spreading and growing at such a fast pace, it has become crucial to thoroughly analyze the impact social media has on the overall performance of the practice of public relations. Introduction

Read More

Impact Of Social Media On Society Essay

701 Words | 3 Pages

Impact Social Media in Society Social Media is a medium that uses technology to share all the information that occurs in society or about one 's life and networks. Social Media technologies take on various forms including magazines, internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photos or images, videos, social rankings and bookmarks. Social Media in the Society has a big impact on the daily life. Everbody can used social media, it could be young or old people.

Read More

Pizza Hut Supply Chain Analysis

2323 Words | 10 Pages

Pizza Hut currently holds maximum number of outlets and largest market share. The company administers over 13,000 pizza restaurants and delivery footprints in approximately 90 countries across the globe. Pizza Hut is the first ever company to introduce the American Pizzas worldwide to the mass-market through its casual dining concept. It was also a Pioneer in establishing its online ordering channel as well.

Read More

More about Utilise Social Media Research

Related Topics

Open Document