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Swot Analysis Of Vans Maxed

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Vans Maxed 7 P’s & Digital Marketing Strategies

(Vans Maxed: Prototype 2015)

1. PRODUCT

What does the client want from Vans Maxed?
The customer wants a wide range of shoes to choose from. The customer wants and expects good quality products that are lightweight and are durable. The customer also wants the authentic vans feel in the new product (Marketing91.com, 2010).

How and where will the customer use it?
The Vans Maxed shoe will be used in gyms, on sports fields and even for athletic activities. It is a suitable shoe for walking and running as it supports the heel and ankles. The Vans Maxed shoe can also be worn as a fashion statement, as not everyone will want to wear them just for sports (Marketing91.com, 2010).

What features does …show more content…

Vans Maxed will be sold for slightly cheaper, yet still being a good quality brand. People will find it more understandable to go for something of better price and good quality (Slideshare.net, 2015).

Market Structure

Elasticity -Vans Maxed will be elastic demand, to ensure that price may increase without it being extreme so that the demand does not increase, as we don’t want the target market being put off of the product (Slideshare.net, 2015).

Pricing Objectives

Profit- Vans Maxed aims to reach a maximum profit, because when you have a target, you work towards the target and not beyond. When you reach your maximum target, that is when your company does well. When working to achieve maximum profit, your employees are pushed to perform their best, improving their skills (Slideshare.net, 2015). Vans Maxed wants to expand in the future, providing various sports products.

Sales-volume- Increase sales, because we aim to better our competitors, as this market is very competitive. Increase of sales will help reach our maximum …show more content…

Vans Maxed has a young and energetic look and feel, which is aimed at the target audience (O 'Neil, 2013).

Goals & Objectives- Vans Maxed wants to achieve the highest amount of social network followers from our competitors. We also want to be able to clearly communicate to our consumers about Vans Maxed and the quality of our products through different marketing platforms; thus, creating a hype amongst our target audience and winning them over, becoming the top sports brand (O 'Neil, 2013).

Communication Channels- Vans Maxed will use advertising in order to get our product known and make consumers aware of promotions. These will take place on social media, magazines and even brochures. Emails will be sent to those who sign up to Vans Maxed, informing them about promotions and events on a more personal level (O 'Neil, 2013).

How Much to Spend- According to How Much Does Nike Spend On Marketing, Nike spends about $2.8 million on marketing, bringing in $21 billion in sales (Theshoegame.com, 2013). Vans Maxed will put in 60% of our funds towards marketing, as it plays a big role in gaining customers and creating brand

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