Transportation has been the upmost crucial aspect in today’s society around the world. Without vehicles, how would you get your product from the warehouse to the store, or even get the supplies to your factory. Everything is going somewhere or coming from something, that is how the worlds businesses work. In a uniform cycle, we use vehicles in all everyday tasks. While some people prefer to drive the high end sporty cars, most of us don’t make that kind of money, and when a car in your life can be so important, why not invest the time into researching a vehicle that suits your needs. There are hundreds of manufacturers for vehicles and thousands of vehicle types on the market today. Brands such as Ford, Chevy and Toyota have come to be the juggernauts of the vehicle industry in the United States, although not all of them are manufactured state-side. Most parts and accessories come from abroad countries and only a few brands remain loyal “made in America” businesses. In figure 1.0 of the perceptual map, the vehicles brands chosen are Infiniti, Toyota, Ford, Chevy, BMW, Honda, Volkswagen, Audi, Ferrari and Hyundai. My decision on which brands of vehicles made the cut came down to several key areas. First area was the most popular …show more content…
The dimensions are high price at the top, low price at the bottom, and high quality to the right, low quality to the left. When it comes to purchasing a vehicle, the most important factor is always price. Price determines the luxury and the safety of the vehicle. When theirs price, there will be quality that affiliates price. The quality of the vehicle can help sell it, for example, families always want a safe van or a durable 4x4 in the winter. Families will want their children driving the safest vehicle they can get with standard pricing. Quality sets the price, price determines the