Vera Bradley has to develop their brand image by using marketing expertise to figure ways to improve the brand. Having strong brand image will give Vera Bradley a strong position in the market facing their competitors. Also, it will be more attract for customers to have passion and excited to discover new collections similar to luxury big brand such as Gucci, Christian Dior and Louis Vuitton. When customers paid lots of money in a product, they give attention to the quality and package and branding, for that Vera Bradley must to improve their brand image to have satisfied customers and good position in the market with other rivals.
Vera Bradley has to move forward and expand internationally in and use customized marketing efforts to provide to interest of that target market in the regions. According to the financial position, Vera Bradley has healthy financial position with having no debt, this mean the company can expand and buy capitals needed. Vera Bradley has to reach its target market by entering luxury department stores such as retail stores, e-commerce website, wholesale stores and joint venture to extend their customer segments and have strong supported brand image.
…show more content…
Working with luxury department stores will give the company some skills to deal with customers and will help with improve the product provided by knowing the taste of the market, without having to heavily spend on capitals, instead it can use that money towards gaining insight of consumers. After gaining new customers from different market segments will be easy to establish new collections and products, because the company will be will known for customers and many of them will be interest to