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Wal-Mart: Target's Direct Competitors

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Hi Marielle! I like your SWOT analysis! I like how you stated their similarities that make them direct competitors. I do agree that Wal-Mart would be Target’s main competitor because of the similarity in target market such as low to mid income families. I would like to add that some of tWalmart’s strengths are brand recognition and convenience. Walmart “has grown over the last 50 years into the largest retailer in the world” (Walmart). Their stores have become well-known, widely accessible and have also evolved as a one-stop shop. Aside from household items, they also carry sports goods, electronics, and automotive needs. Moreover, one of Costco’s strengths would be high employee satisfaction. According to David Worrell, Costco “replaces
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