Walmart Higher Prices Summary

558 Words3 Pages
In the article “Now Featured on Wal-Mart’s Website: Higher Prices”, written by Sarah Nassauer, it explains how Wal-Mart is planning to raise their online prices on walmart.com to compete with Amazon and to encourage more customers to come in-store to purchase goods for a cheaper price in an attempt to boost their profits.
Wal-Mart, one of the biggest retailers in the United States, has decided to raise their online prices “quietly” starting with basic items such as boxes of Kraft Macaroni & Cheese, Colgate toothbrushes, and bags of Purina dog food to see how consumers react. These common, everyday products are being raised to match their competitors like Amazon, which dominates the online market and is estimated to 43.5% of U.S. online sales