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Walt Disney Able To Sell An American Product To Global Consumers

253 Words2 Pages
These efforts have been an efficient approach to sell an American product to global audiences for many reasons. First of all Disney created many other parks and resorts in America and started to expand its name globally among different states and different countries. Disney analyzed the market, analyzed the culture in order to give each of their parks a unique differentiation and also respect the sensitivity of their market. For example in Hong Kong, to honor the ancient Chinese practice of a cheating harmony, Disney created an environment just to honor it and got help from a fon sue consultant to help them with the key points and orientation. Disney took everything into matter and hired only the best people to construct their park, create
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