Walt Disney Mission Statement Analysis

Disney’s mission statement is “To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” (The Walt Disney Company)

Disney operates, using a strategic business unit (SBU) type organizational structure. Its four SBUs consist of Parks and Resorts, Studio Entertainment, Media Networks and Broadcasting, and Consumer Products.

Resorts and Parks

Walt Disney Company owns and operates the following resorts and parks; Walt Disney World Resort & Cruise Lines in Florida, Disneyland Resort in California, ESPN

Also included in this business unit are, ESPN, ABC Family, Toon Disney, Disney Channel, Buena Vista Television, and SOAP net. Disney has equity interest in Lifetime.

The strategy of Walt Disney Company “Big companies aren’t necessarily more successful than small ones. Growing, acquiring, diversifying—none of these actions guarantees superior economic performance. Successful strategy at the corporate level must produce a clear and significant benefit to the competitive advantage of business units.” (Porter, n.d.).

The company harnesses the ‘fit across the value chain’ strategy to connect all its various business components and units. This has enabled them to create unique corporate values.

In the resort unit or component of the company, Disney compete in the theme parks and resort centers, video entertainment and consumer division, using it reputation as family or household entertainment giant to strategically position its other business

Recommendation

The below recommendations are based off on the possible risk factors that Walt Disney could face in the course of its business.

The first is recession; it is anti-business, regardless of the company’s line of business. There is little or nothing that companies like Disney can do to prevent economic recession, and they cannot stimulate the economy single handedly, but they can turn their deficit to profit, as the economy recover. The area I suggest they work on in order to reduce future impact of any recession, is to prepare ahead of time, and apply market strategy that could help to cushion the effect.

Secondly, Disney need to develop or create more customize, but targeted media advertising plan for each segment of their products. Also, digitalize all its contents to be compatible with the modern-day technology, as this will increase its profit, while lowering its cost of production and logistics.

Another, Disney has many studios operating at a loss. this is because they compete against each other. It needs to reduce or consolidated some of its studios, this will lower its operating cost, while increasing