The text of focus is the public speech delivered by American civil rights activist, Dr. Martin Luther King Jr. on the 28th of August, 1963 called “I Have a Dream”. The purpose of his speech is to urge the people of America to work towards a future without economic and employment inequalities. His target audience was every American citizen, but more specifically African Americans and others who attended the march on Washington for jobs and freedom. This essay will focus on how Martin Luther King Jr. used different rhetorical devices and propaganda techniques to communicate his message for equality in America to Americans and to persuade his target audience to demand racial justice for the mistreatment of African Americans in the United States. …show more content…
King says, “We can not/never be satisfied as long as …”, where King uses an anaphora when he repeats the words, “We can never/not be satisfied," at the start of four consecutive sentences. This use of anaphora adds emphasis and emotion to his message as the repetition of the phrase, “We can not/never be satisfied” causes his audience to realize that they are not satisfied and it will compel them to make a postive change and take action. As for the use of direct address, King creates a sense of togetherness with other African Americans when he says “We” at the beginning of four consecutive sentences. King implies that he and other African Americans are in this struggle together and that they should fight back together, considering he shows they are not satisfied with their unjust treatment in America by providing different examples of this unjust treatment. To summarize, King wants to show to his audience of African Americans that they are treated unjustly in America, whilst implying that change is needed by using the rhetorical devices, direct address, and anaphora in his …show more content…
The use of these elements is highlighted in the sentence, “Now it is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice.” The use of emotive language is observed with the incorporation of the words “dark” and “desolate” when describing segregation. This reminds his audience of the present time where African Americans and White Americans are divided and this causes his target audience to remember the times when they are treated unfairly because of their skin color and they will be urged to look for a positive change. As for the use of glittering generalities, this is observed when King uses the words “sunlit” and "justice” when describing the future he desires for African Americans. This use of positive words causes his audience to yearn for it more as they will want a positive change from their wretched present filled with racial inequalities. Ultimately, King’s use of emotive language and glittering generalities presents King's vision of a positive future clearly to his target audience in a way that they will be motivated to work towards