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Wells Fargo Essay

450 Words2 Pages

The business I wanted to improve the waiting time and experience for customers is Wells Fargo. Wells Fargo is a bank and financial corporation (Wojcicki, 2017). Wells Fargo is formed from a corporate headquarters in San Francisco, California, its operational headquarters in Manhattan, and management offices all over the world (Wojcicki, 2017). Wells Fargo & Company is an American international financial services company and bank that multiple customers use and engage with (Wojcicki, 2017).
Currently, Wells Fargo is having trouble with the notion of getting off to a solid start before clients wait (Maister,1985). Wells Fargo doesn't greet or start customers off when they walk in. At a branch, customers typically wait without being provided a time estimate and must wait to be at the front of the line to get started (Wojcicki, 2017). This can make consumers exceedingly irritated and prevent them from being served promptly (Maister, 1985). To solve this issue Wells Fargo could invest in digital kiosks where clients may check in and receive an anticipated wait time and get the process started for serving the customer (Maister, 1985). In addition, Wells Fargo may give customer support staff tablets to …show more content…

Wells Fargo does not offer multiple seating areas or forms of entertainment (Wojcicki, 2017). Wells Fargo’s atmosphere is not appealing or welcoming as they do not incorporate enough designs (Wojcicki, 2017). Wells Fargo needs to consider incorporating more aesthetically beautiful designs into its sites if they want to improve its ability to engage clients and make them feel more welcome (Norman, 2018). Increasing the number of plants, pieces of art, and windows can help with this (Norman, 2018). In addition to exhibitions that could be used to amuse visitors, advertise goods and services, or even help with certain transactions (Norman,

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Today, Wells Fargo is widely recognized for its commitment to the Hispanic and Latino community. This commitment however, is not a recent phenomenon and dates back to before the turn of the century. Since its founding in 1852, Wells Fargo had encouraged team members to treat all customers with courtesy and respect. The once informal policy became company standard in 1888 when agents and managers were required to show “proper respect to all. Let them be men, women, children, rich or poor, white or black…”

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Wells Fargo has taken extra time to invest in training to give skill-sets needed to push sales, and leadership workshops. I believe this is an excellent route to take, considering more companies are pouring more funding into these types of avenues to not only increase the productivity of its company, but to ensure things like this can be prevented in the future. I also think that Wells Fargo should go deeper than they already have, and work to establish a healthy company culture, such as with Google and Facebook, where everyone feels as if they have an input. With good company culture brings a good set of morals and ethics that can go further than just within the small confounds of Wells Fargo, but can also transfer into their own daily lives, which is great to

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