Core competencies: This can help to make unique strategy that helps in achieving advantage from its competitors. It is the ability and competence of Arby’s in achieving competitive advantage from its competitors and offers possible access to a broader selection of markets, and likewise makes important impact to the perceived customer interest to the end product, and most essentially creating the products that would not be easy for rivals to copy. The core competencies for Arby’s can be described as follows: • Skills to provide excellent experience with its products and services. • Skills to continue and create brands in the market. • Skills to put unique and reasonable prices to its products, to attract and create demande