The ad shows a black man who is about to throw away afro man head with a slogan “re-civilize yourself”. The ad is part of Nivea “Give A Dam Campaign” that also represent a similar ad “Sin City isn’t an excuse to look like hell”; the ad portrays a white man instead. As many will see that skin color didn’t matter because in today society we grow up seeing different race and are educated about their culture. What triggered a chaos is the slogan that was written, “Re-Civilize yourself”. Black community finds this ad was against them because of their history. For example, Afro-American were stereotyped as dirty and contaminated half of the twentieth century. This ad affected black community because they didn’t neglect their history instead it influences