U2's color scheme has been featured on everything from iPods to Coffee mugs. The Irish rock band has mastered branding. They're creativity has transformed them into a global icon. A status that has overshadowed they're recent terrible music. People might not recognize all the band members. But they do recognize the name U2.
For many music isn't just a hobby. It's a lifestyle. Music fanatics take the art form extremely seriously. When U2 is on stage going crazy; the fans are doing the same thing. The band's ability to engage with they're global fan base is huge. They're support has guaranteed the band longevity. Non fans might complain about some of the brand's marketing and branding tactics. But the fact that they're aware of the band name is a good sign.
In the music game the name of the game is longevity. U2 is one of the few that has been able to stay relevant. They're catalog is mostly timeless. Even without Bono consistently being
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Leading you to question the band's motives. People often do stupid things for marketing and publicity. Watch TMZ for a few minutes and you will see how desperate celebs are for attention. Be careful they're more entertaining than you think. Musicians are even more annoying and potentially reckless. The ones with global fan bases are even more potentially frustrating.
In 2015 talent isn't required to succeed in life. All you need is a group of people willing to support your craft. The larger the fan base the better. Legendary bands such as U2 have a cult like following. Meaning that all they have to do is produce music. They're loyal fan base will support it no matter how terrible it is. Which is good and bad. It gives them the opportunity to make money doing what they love. But it also gives them a large spotlight. If U2 uses this potential branding and marketing opportunity incorrectly. A mistake they have made in the past.The band becomes vilified by millions of