Prior to the 1950’s there were no supermarkets or convenient stores for Italians to shop for all of their necessities in one place. It was not until 1957 that the first supermarket opened up in Milan, Italy, even though in both Europe and the United States supermarkets and department stores were the common practice. Instead it was thousands of small shopkeepers who specialized in a particular area. These small shops were family run shops that did not sell any processed or frozen food. The small neighborhood shops included the butcher, the fruit and vegetable lady, the bakery, the fish vendor, the dry-goods grocery, the delicatessen, the oil and wine concession, the café, the kiosk selling salt, cigarettes, and matches, the tripe stand, the candy shop, the milk outlet, the Sicilian with the flower cart. In addition on market days there were tons of stalls overflowing with fresh produce, cheese, meat, and every other type of a good. Italian typically would go shopping for food more often sometimes even daily and would go to various different stores to get the products they were looking for. Over time the shopping patterns of Italians changed with the introduction the supermarket a new approach to shopping began. …show more content…
Nelson A. Rockefeller founded IBEC in 1946. It is an American Corporation based in New York. The goal of the company was to promote economic growth within Latin America and later extended into Italy. Rockefeller choose to create the corporation after observing the poor living conditions in these countries while serving for the United States Government. Rockefeller wanted to create a company that would both be beneficial for the host country in the long run as well as being a profitable