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What Is Dollar Tree: A Huge Success?

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Dollar Tree has become a huge success with over 6,000 discount stores located throughout the United States and Canada. (1) As of July 6, 2015, Dollar Tree has become the proud owner of Family Dollar adding another 8,200 stores to the firm, making it the largest discount store firm in the U.S. Having the title of “the largest discount store”, comes with the benefit of having less competitors in the market because it is difficult for other chain retailers to compete or enter into Dollar Tree’s target market. Dollar General is the next obvious competitor against Dollar Tree, and is not far behind in regards to the total amount of stores that the company owns, but according to a 2016 report, (2) the company’s market cap was 19.9 billion against

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