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Target Porter's 5 Forces

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Competition among the local, national, and international retail business is the biggest threat that Target Corporation is facing right now. It is highly and intense competitive. Unlike Target, company operates primarily in US; the other retail companies have many businesses across various states of US and around the global as well. Those companies are more competitive than Target because they have the ability to fall back on their foreign markets. Moreover, many companies are merging and becoming large entities. Recently, the merger between K-Mart and Sears allowed them to offer customers each other’s product in both stores and affected Target’s revenue growth. Another threat faced by Target is the ability to provide flexible fulfillment needs

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