Downsizing stores to less then half of what typical targets are can be a very challenging thing to attempt. I personally agree with this strategy and would love to see target to succeed is this challenging market. The concept of downsizing in to a marketing where the convenience of stopping and grabbing some essential items is neglected due to the high volume of people and traffic in a giving area. Those consumers are still in need of everyday affordable products just as much as the consumers that live in suburban neighborhoods. In the article they compare the TargetExpress with WalmartExpress basically saying that Wal-Mart failed trying this concept so how is target going to do it. Well In my eyes Wal-Mart’s and Targets are completely different. They appeal to different markets and Target has already opened a few stores with this concept and none of them have failed yet. …show more content…
It could be a huge part of future growth outlook overtime.” I feel, as this is an accurate statement. Target is such a huge company they are able to take the risk and try new concepts. I think theses targets might be a struggle in the beginning due to trial and error they are going to have to figure out what consumers need from the target in their specific city or town. In the end if they stock the stores correctly then consumers might not even feel like they are missing out on others goods that they can not purchase from that location. If they accomplish this with minimal error, in the long run I feel as they will sky rocket with success and like the statement says it will largely contribute to targets future